Digital Marketing Specialist
About The Position
Nedap Livestock is the global leader in dairy cow monitoring solutions, delivering innovative technologies that enable farmers to make more informed, data-driven decisions. Building on our established portfolio of wearable solutions, we have expanded into advanced computer vision technologies, with the United States serving as the initial launch market for this new product category. To support this growth and further strengthen our brand presence across North America, we are seeking a Digital Marketing Specialist to join our team. In this role, you will contribute to the execution of integrated digital marketing strategies, with a strong focus on content development and campaign delivery. You will collaborate closely with internal stakeholders and external partners to ensure consistent, high-quality marketing initiatives that align with business objectives. If you are a digital wiz and enjoy autonomy to create and tweak agriculture content with a techy flair, then this is you!
Requirements
- Ability to work remote
- Geographical location around the midwestern U.S. preferred
- Occasional domestic and international travel (<10%) may be required
- Candidates must hold a valid U.S. driver’s license
- Eligible for U.S. employment
Nice To Haves
- Hubspot experience a plus, demonstrating comfort learning and leveraging marketing technology platforms to support campaign execution.
Responsibilities
- Create & Optimize Digital Content: Produce high-quality content aligned with brand standards across e-mail, website, social media, and other digital platforms, while designing and producing print and digital content pieces with local market tone and flare.
- Manage Social Presence & Community Engagement: Administer local social media channel placements and drive ongoing community building efforts to strengthen local market presence.
- Drive Paid Media & Lead Generation: Create and optimize paid advertising campaigns using SEO and performance marketing tools, while leveraging Hubspot tools for lead generation and follow-up targeting.
- Measure & Improve Marketing Performance: Track and report performance analytics on digital tactics, applying data-driven insights to continuously refine and improve marketing effectiveness.
- Stay Current on Industry Trends: Stay updated on the latest marketing and digital trends to ensure strategies remain competitive and relevant.
- Perform additional duties and responsibilities from time to time within the Nedap US Livestock team as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
