Digital Marketing Specialist
Chauvet and Sons, LLC•Sunrise, FL
5d
About The Position
The Digital Marketing Specialist – Email owns the execution, optimization, and performance of email marketing campaigns and automated journeys. Reporting to the Digital Marketing Manager, this hands-on role is accountable for driving engagement, lead generation, and measurable business outcomes through email marketing. This position ensures campaigns are delivered accurately, on time, and optimized for results.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- 2-5 years of email or digital marketing experience
- Hands-on experience with HubSpot or similar marketing automation platforms strongly preferred
- Understanding of email best practices, deliverability, and compliance requirements
- Basic HTML/CSS knowledge for email editing and troubleshooting
- Strong organizational skills and attention to detail
Responsibilities
- Own the execution of all email campaigns, including build, segmentation, automation, testing, and deployment
- Monitor email performance metrics (open rates, click-through rates, conversions, engagement) and take action to improve results
- Optimize campaigns through A/B testing, personalization, and automated workflows to maximize engagement and business impact
- Collaborate with the Digital Marketing Manager to translate business priorities and campaign strategies into tactical, actionable campaigns
- Recommend improvements to campaign content, structure, and targeting based on data and insights
- Ensure all campaigns adhere to brand, compliance (CAN-SPAM/GDPR), and technical standards
- Document and maintain campaign workflows, best practices, and SOPs for repeatable success
- Provide regular reporting on email performance and identify opportunities for optimization
- Track and maintain subscriber lists, segmentation logic, and deliverability health
- Serve as the primary driver of the email channel while collaborating with cross-functional teams (Brand, RevOps, Digital, Sales) for campaign alignment
- Educate stakeholders on email capabilities, automation options, and technical feasibility
- Participate in campaign planning meetings and contribute insights for performance improvement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
