Digital Marketing Specialist

OPEX•Moorestown, NJ

About The Position

OPEX Corporation is more than a manufacturer of machines. We continuously reimagine technology to power the future for our customers. With an innovative approach, we engineer unique automated solutions that support our customers so they can solve the most pressing business challenges for both today and tomorrow. Our scalable Warehouse, Document, and Mail Automation solutions improve workflow, accelerate change, and drive efficiencies in infrastructure. We are a family-owned and operated business with more than 1600 committed employees who innovate, manufacture, install, and service products that are helping transform industry every day. We listen to our customers, respect each other, and work together to help reimagine the future through automated solutions. At OPEX, we are Next Generation Automation. We're seeking a strategic and technically-savvy Digital Marketing Specialist to own and optimize our corporate digital presence. Reporting to the Manager of Global Demand Generation, you'll be the driving force behind our website's performance, user experience, and search visibility; directly impacting lead generation and brand awareness across global markets.

Requirements

Strong WordPress expertise (theme customization, plugin management, troubleshooting)
Solid understanding of HTML, CSS, JavaScript, and jQuery
Proven SEO/SEM knowledge with demonstrated results
Advanced proficiency in Google Analytics (GA4)
Experience with HotJar for user behavior analysis
Working knowledge of HubSpot CMS and marketing automation
Excellent project management and organizational skills
Strong analytical mindset with attention to detail
Clear communication and presentation abilities
Ability to balance strategic thinking with hands-on execution
3-5 years of experience do you have in digital marketing, web management, or similar role
Bachelor's degree in Marketing, Communications, Computer Science, or related field (or equivalent experience)
Portfolio demonstrating website projects and measurable SEO/traffic improvements

Nice To Haves

Conversion Rate Optimization (CRO): A/B testing, multivariate testing, landing page optimization
UX/UI Understanding: User journey mapping, wireframing, accessibility standards (WCAG 2.1)
Technical SEO Advanced: Schema markup, structured data, Core Web Vitals optimization, XML sitemaps
Tag Management: Google Tag Manager implementation and troubleshooting
Marketing Automation: HubSpot workflows, lead scoring, form optimization
Web Performance: Page speed optimization, CDN configuration, image optimization
Analytics Enhancement: Custom reporting, data visualization (Looker Studio/Data Studio), event tracking
Content Strategy: Editorial calendar management, content optimization frameworks
Design Collaboration: Basic Figma/Adobe Creative Suite knowledge or ability to provide clear creative direction
Web Infrastructure: Understanding of hosting, DNS, SSL certificates, domain management
Additional Platforms: Experience with Unbounce, Webflow, or other landing page builders
Experience in B2B marketing environment preferred
International/multi-market experience a strong plus
A growth mindset with eagerness to test, learn, and optimize
Ability to work independently while collaborating cross-functionally
Strong problem-solving skills and technical curiosity
Passion for staying current with digital marketing trends and best practices

Responsibilities

Own day-to-day monitoring, maintenance, and optimization of the corporate WordPress website
Create, update, and optimize web pages and content to drive engagement and conversions
Ensure website performance, security, and uptime meet best-in-class standards
Implement comprehensive SEO/SEM strategies including technical SEO, on-page optimization, and off-site tactics
Conduct keyword research, competitive analysis, and content gap analysis
Optimize for international markets with localized SEO strategies (huge plus)
Monitor and analyze website performance using Google Analytics, HotJar, and HubSpot
Create actionable reports and presentations for stakeholders on traffic, conversions, and user behavior
Identify optimization opportunities based on data insights
Collaborate with and direct external agencies and contractors to execute website projects
Manage project timelines, deliverables, and quality assurance