Digital Marketing Specialist
About The Position
This role is responsible for creating, reviewing, editing, and publishing content for the company on the company’s websites, social media pages and communications to clients. Responsible for researching key SEO teams and implementing them to gain exposure and work with the marketing team to maintain consistency between marketing campaigns and content published. Obtain content to include video, photographs, or any other pieces necessary to use in content in the office, in the field with technicians and onsite at company events. Lead our grassroots community efforts through targeted outreach, volunteer mobilization and direct advocacy campaigns.
Requirements
- Understanding of SEO best practices
- Understanding of all social media platforms and content needed for them.
- Use of Sprout Social
- Experience in Microsoft Office, Canva and Adobe Creative Cloud Suite.
- Excellent writing, proofreading and communication skills.
- Detail oriented with good time management and organizational skills.
- Bachelor's degree in marketing, business administration, or a related field
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Strategic thinker with a creative mindset and a data-driven approach to decision-making
- Solid understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Experience with marketing analytics tools and platforms to track and measure campaign performance
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
- Strong organizational skills and attention to detail
- Flexibility to adapt to changing priorities and business needs
- Experience writing emails, newsletters, blogs
Nice To Haves
- Prefered 6 months experience in marketing
- Experience in Microsoft Office, Canva and Adobe Creative Cloud Suite
Responsibilities
- Work with the marketing team to get an understanding of marketing targets to help develop strategies accordingly.
- Creating and publish content which will interest existing and potential clients.
- Writing, reviewing and publishing content for websites, social media, newsletters, blogs and other communications.
- Assist in coming up with blogs as needed to publish for website or other communications.
- Brainstorming and suggesting new ways to improve traffic to all existing and new platforms.
- Capture photo and video content to be used on website, and all other communication and social media platforms (Facebook, TikTok, Instagram etc). this will also include videos for internal use.
- Write, review and publish press releases as needed
- Monitor and optimize campaigns with key KPI’s (ROI, impressions, clicks and CTR) – this will include, likes, follows etc.
- Research, develop and implement grassroots community efforts to increase local awareness and drive participation social impact projects (in both Denver and NoCo market).
- Assist with company events and gathering content to be used in marketing communications.
- Reputation Management- responding to reviews negative and positive, and help to gain more positive reviews.
Benefits
- Compensation $45,000 - $55,000 based on experience
- Employee sponsored Health Insurance for you AND your family
- 401K Retirement Plan with company match
- Life Insurance, Short-Term and Long-Term Disability
- Special Program Options: FSA, EPA, Legal Services, and Identity Theft
- Continuous Training for your Professional Development
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
