Digital Marketing Specialist

US Conec, Ltd. • Hickory, NC

4h

About The Position

US Conec is seeking a creative and detail-oriented Digital Marketing Specialist to support and protect the company’s brand identity across all digital channels. This role helps execute marketing strategies across product lines, regions, and applications by managing social media, digital content, analytics, website updates, and campaign support ensuring consistent, accurate, and on-brand messaging aligned with US Conec’s mission, goals, and core values.
This position is ideal for candidates with digital marketing experience who value brand consistency, enjoy content creation, and use data to continuously improve digital performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field
• 3–5 years of experience in digital marketing and/or social media
• Strong understanding of brand management, digital storytelling, and content creation
• Excellent written and verbal communication skills with attention to detail and accuracy
• Proven ability to maintain consistent brand identity across multiple digital platforms
• Strong analytical skills with the ability to interpret performance data and recommend improvements
• Effective project and time management skills with the ability to manage multiple priorities
• Ability to work independently and collaboratively in a fast-paced environment
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)

Nice To Haves

• Experience supporting B2B marketing initiatives
• Experience within technical, manufacturing, or industrial environments
• Digital marketing certifications
• Experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere)
• Familiarity with CMS platforms, marketing automation tools, and social media management tools (e.g., HubSpot, Hootsuite)
• Working knowledge of Google Analytics, SEO best practices, and basic HTML/CSS
• Photography or videography experience

Responsibilities

• Execute social media initiatives supporting brand awareness, product promotions, thought leadership, events, and recruiting
• Maintain a consistent digital content calendar aligned with marketing priorities
• Create and publish high-quality, on-brand content including posts, graphics, short-form videos, and captions
• Protect and reinforce US Conec’s brand identity by ensuring consistency in tone, visuals, messaging, and technical accuracy
• Monitor engagement and performance metrics and provide actionable insights and recommendations
• Support digital content across websites, email campaigns, marketing automation, trade shows, product launches, and corporate initiatives
• Write, edit, and adapt content for digital channels while supporting CMS updates, usability improvements, and SEO best practices
• Assist with email campaigns and marketing automation including content creation, scheduling, list preparation, and reporting
• Support digital promotion for trade shows, marketing campaigns, corporate events, and hiring initiatives
• Collaborate with internal stakeholders to support integrated, cross-functional marketing efforts
• Coordinate digital projects with external vendors and support invoice processing as needed
• Assist with additional marketing-related projects and administrative support as required

Benefits

• Competitive base salary with performance-based bonus potential
• 4 weeks of PTO
• Health, dental, and vision plans
• 401(k) retirement savings plan with employer match and planning resources
• Collaborative, team-based culture that fuels innovation
• Paid time off, holidays, and employee recognition programs celebrating your achievements
• Community engagement and STEM outreach opportunities to give back locally

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level