Digital Marketing Specialist

Horizons For Homeless Children • Roxbury, MA

16d • Hybrid

About The Position

Horizons for Homeless Children is a leading Massachusetts nonprofit dedicated to improving the lives of young children experiencing homelessness and helping families thrive. Through high-quality early education, trauma-informed care, family support, and our statewide Playspace Program, Horizons reaches hundreds of children and families each year across the Commonwealth. We are seeking a creative, analytical, and mission-driven Digital Marketing Specialist who understands the digital landscape and how to leverage online tools and platforms to increase awareness, engagement, and fundraising performance.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field preferred
• 1–3 years of experience in digital marketing, communications, or digital fundraising
• Experience managing Google Ad campaigns and paid social media advertising
• Strong understanding of SEO, website optimization, email marketing, and analytics
• Familiarity with Google Analytics, Meta Business Suite, CRM systems, and content management platforms
• Excellent writing, communication, and organizational skills
• Ability to manage multiple projects in a fast-paced, collaborative environment
• Passion for mission-driven work and social impact

Nice To Haves

• Experience with Salesforce or similar CRM platforms preferred
• Knowledge of AI tools and marketing automation platforms strongly preferred

Responsibilities

• Execute integrated digital marketing campaigns across social media, email, paid advertising, and web platforms
• Support fundraising, donor engagement, event promotion, volunteer recruitment, and awareness campaigns
• Implement data-driven campaign strategies designed to improve engagement, reach, conversion, and ROI
• Assist with audience segmentation and digital outreach initiatives
• Develop, manage, and optimize Google Ad campaigns, including Google Grants
• Execute paid social media advertising campaigns across Meta, LinkedIn, and other relevant platforms
• Monitor campaign performance and optimize targeting, messaging, budgets, and conversion rates
• Conduct A/B testing to improve digital performance and fundraising outcomes
• Maintain and update website content, landing pages, and campaign materials
• Improve website functionality, SEO performance, mobile responsiveness, and user experience
• Monitor website analytics and recommend optimizations to increase traffic and engagement
• Support digital accessibility and overall site performance
• Create compelling digital content including graphics, videos, social media posts, newsletters, and fundraising appeals
• Manage email marketing campaigns and audience lists
• Write clear, engaging, mission-driven copy across digital platforms
• Maintain content calendars and support campaign coordination
• Track and analyze digital performance metrics using Google Analytics, Meta Business Suite, and related tools
• Generate reports on engagement, conversions, audience growth, and fundraising performance
• Use AI and automation tools to improve workflow efficiency, content optimization, and digital targeting
• Conduct competitor and trend analysis to inform recommendations and improvements

Benefits

• Health coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums
• Choice between an HMO and PPO plan for medical coverage
• Deductibles capped at $300 for individual or $600 for 2-person/family coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level