Digital Marketing Specialist

Arensia Exploratory Medicine • Phoenix, AZ

19d

About The Position

Arensia Exploratory Medicine is seeking an experienced Digital Marketing Specialist to support our clinical trial and patient recruitment initiatives. This role is ideal for someone with a strong background in SEO, Meta advertising, and Google Ads, particularly within healthcare, clinical research, or patient engagement campaigns.

Requirements

• Proven experience in SEO optimization and paid digital advertising
• Hands-on experience with Meta Business Manager / Ads Manager and Google Ads
• Strong understanding of analytics and tracking tools (Google Analytics, Meta Insights, conversion tracking)
• Excellent writing and communication skills with attention to compliance and accuracy
• Ability to work independently, manage multiple campaigns, and meet deadlines

Nice To Haves

• Experience supporting clinical trials, patient recruitment, healthcare, or life sciences marketing is strongly preferred

Responsibilities

• Optimize website content and structure to improve SEO performance and organic visibility
• Conduct keyword research tailored to clinical trials and patient recruitment
• Plan, launch, and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram Ads) and Google Ads (Search, Display, and Remarketing)
• Develop and manage engaging social media content to support recruitment and brand awareness
• Monitor, analyze, and report on campaign performance (CTR, CPC, conversions, enrollments)
• Ensure ad messaging aligns with regulatory, ethical, and healthcare communication standards
• Collaborate with internal clinical and operations teams to support study enrollment goals
• Stay current on digital marketing trends, platform updates, and healthcare advertising best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed