Digital Marketing Specialist - TEMP

FlexStaffVillage of New Hyde Park, NY

About The Position

Our client is seeking a dynamic and creative Digital Marketing Specialist to amplify our brand and lead engaging webinar campaigns that connect with audiences across the care continuum. If you thrive in a collaborative environment and have a knack for developing compelling content, this could be the perfect opportunity for you!

Requirements

  • 5-7+ years of experience in webinar content marketing and editorial roles, with a focus on B2B and B2B2C audiences.
  • Proven success in supporting downstream marketing plans that drive revenue, demand, and profitability.
  • Strong understanding of digital marketing channels, omnichannel strategies, and ROI measurement.
  • Hands-on experience with Zoom webinars, social media, and digital advertising tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects, solve problems, and make data-driven decisions.
  • Bachelor’s Degree or equivalent in a related field (Master’s a plus).
  • Familiarity with tools like Zoom, Asana, and other marketing platforms.

Nice To Haves

  • Knowledge of the dental industry is a plus but not required.

Responsibilities

  • Develop captivating webinar content tailored to targeted audiences by collaborating with internal teams and external influencers, including key opinion leaders (KOLs), customers, and suppliers.
  • Support brand awareness initiatives and generating leads for innovative products, services, and technologies through engaging digital content.
  • Partner with creative teams to craft high-impact landing pages, social media ads/posts, emails, and website campaigns—driving awareness, engagement, and qualified leads.
  • Maximize reach by tailoring content for web, social, and email channels, including launching national social pilots to showcase ROI and scalability.
  • Monitor performance metrics and KPIs to measure campaign success and optimize strategies for continuous improvement.
  • Participate in special projects and contribute to innovative marketing initiatives.
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