Digital Marketing Specialist

Make-A-Wish Canada / Rêves d'enfants Canada•Ottawa, ON

36d•$69,100 - $74,100•Hybrid

About The Position

We are looking for a Digital Marketing Specialist to join our team at Make-A-Wish Canada. Reporting to the Digital Marketing Manager, you will support the implementation of digital marketing and fundraising campaigns and initiatives to achieve fundraising and mission goals for Make-A-Wish® Canada (MAWC). This role will contribute to the end-to-end execution of digital marketing efforts for the organization, ensuring we utilize current best practices to maximize our marketing and fundraising efforts. This role can be based out of anywhere in Canada. This is a full-time, permanent, hybrid position. The hiring range for this role is $69,100-$74,100.

Requirements

Education in marketing and/or online marketing/e-commerce, or equivalent combination of training, education and experience.
3-4 years of digital marketing experience, including email campaigns, paid media (search, social, PMAX, video, remarketing), and GA4 analysis
Proficiency in web analytics and reporting (Google Analytics/GA4).
Strong content writing skills with a focus on engagement and conversion.
Excellent analytical and problem-solving skills; experience with data collection, analysis, and reporting.
Flexible, adaptable, and collaborative work style.
A clear Criminal Background Check will be required.

Nice To Haves

Experience with Salesforce Marketing Cloud is an asset.
Experience in large, multi-level, or non-profit organizations is an asset.
Project and client management experience is an asset.
Fluency in French is an asset.

Responsibilities

Support the Digital Marketing Manager in the development, implementation, and optimization of digital marketing and fundraising initiatives for new and existing programs, across the organization.
Lead the management, implementation, development, testing and deployment of donor emails, including writing content, project management, building the emails in our email marketing software, testing, and deployment to ensure high delivery, open and click-through rates.
Manage donor lists and segmentation, identification of audience overlaps and resolving them with stakeholders to ensure timely completion of projects and flawless campaign sends.
Manage existing donor journeys through email and website content, ensuring timely touchpoints and relevance based on user behavior.
Develop engaging, audience-specific digital content, including SEO-rich blog posts and storytelling pieces to increase brand awareness and drive organic traffic.
Produce and analyze regular email and digital marketing performance reports, sharing performance and insights with stakeholders.
Conduct ongoing research on innovations and best practices related to digital fundraising and marketing.
Ensure consistent adherence of Make-A-Wish Canada’s visual identity and web development standards for all digital marketing and fundraising initiatives.
Ensure that all digital marketing and fundraising initiatives adhere, and are compliant, to CRA, CASL, Privacy, Accessibility and other relevant guidelines and standards.
Other duties as assigned.

Benefits

Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
A collaborative team environment where you feel valued and inspired
An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation
Annual vacation starting at three weeks & additional paid leaves
Work/life balance and flexibility
Hybrid working environment
Employee Wellness Program
Corporate discounts
Continuous learning, development and internal training opportunities
Fun employee activities, contests, and more!