Digital Marketing Specialist

Utility Solutions, Inc • Hickory, NC

37d • Onsite

About The Position

Utility Solutions is seeking a Digital Marketing Specialist to join its team onsite in Hickory, North Carolina. Founded in 1990, Utility Solutions designs and manufactures hot-line tools and products for the electrical power industry. The company emphasizes teamwork, high-quality products, and customer service.

This hands-on marketing role spans content creation, videography, social media, e-commerce, digital marketing, and trade show support. The specialist will create and manage photo and video content from the company’s facility, customer locations, and industry events, and will contribute to the broader marketing function. The position includes approximately 10% travel for trade shows, customer visits, and industry events.

Requirements

• Bachelor’s degree from an accredited four-year college or university.
• 3–5+ years of experience in marketing, communications, social media, content production, e-commerce, or a related field; candidates with relevant adjacent experience are encouraged to apply.
• Demonstrated ability to capture and edit photo and video content suitable for digital and social media platforms.
• Strong written and verbal communication skills.
• Sound judgment when communicating publicly on behalf of an organization.
• Strong organizational, planning, and follow-through skills.
• Ability to manage multiple projects and priorities in a fast-moving environment.
• Creative mindset and ability to identify interesting stories, products, and processes.
• Ability to understand technical information and communicate it in an engaging, easy-to-understand way.
• Collaborative, hands-on working style and willingness to contribute outside a narrowly defined area of responsibility.
• Ability to work onsite at the Hickory, NC facility.
• Ability to travel approximately 10%.
• Willingness and ability to successfully complete a pre-employment background check and drug screening.

Nice To Haves

• Experience in manufacturing, industrial, technical, or trades-related marketing.
• Experience with e-commerce platforms such as BigCommerce, WooCommerce, Shopify, or similar.
• Experience with video editing software such as Adobe Premiere, CapCut, DaVinci Resolve, or similar.
• Experience with Adobe Creative Suite or Canva.
• Experience with Google Analytics or other digital/platform analytics.
• Experience with SEO and conversion optimization.
• Experience with paid social media or paid search campaigns.
• Experience with email marketing.
• Experience with trade show or event marketing.

Responsibilities

• Plan, coordinate, capture, and edit original photo and video content for social media, websites, product launches, trade shows, and other marketing initiatives.
• Coordinate content shoots on the production floor, at customer locations, and during industry events.
• Work with production, engineering, sales, and other departments to identify content opportunities and translate technical information for a broader audience.
• Collaborate with the existing content creator to maintain a consistent content and publishing schedule.
• Organize and maintain a searchable library of company photo and video assets.
• Help plan, create, write, and publish content across company social media channels.
• Monitor and respond to comments, messages, reviews, mentions, and tags while maintaining the company’s brand voice.
• Route sales inquiries, service issues, warranty questions, and other customer needs to the appropriate internal team member and follow through as needed.
• Monitor social media engagement, reach, growth, and other performance indicators.
• Support maintenance and improvement of the e-commerce storefront, including product images, descriptions, categorization, pricing updates, and promotional merchandising.
• Work with operations and inventory personnel to maintain accurate online product availability and lead-time information.
• Identify opportunities to improve the customer’s digital experience, including product pages, links, promotions, webstore traffic, and conversion.
• Support email campaigns, promotions, product launches, sales collateral, and other marketing initiatives.
• Assist with trade show preparation, logistics, booth setup, staffing, and content creation.
• Travel approximately 10% for trade shows, customer visits, and industry events.
• Perform other related duties and provide cross-functional support as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level