Digital Marketing Specialist
About The Position
Great marketing ideas only matter if they're executed flawlessly. Young Americans for Liberty is looking for a Digital Marketing Specialist who takes pride in precision, organization, and flawless execution. Every email, text message, digital ad, and web update you deploy helps engage donors, mobilize activists, and support YAL's mission. If you're the type of person who catches small mistakes, enjoys process-driven work, and takes pride in getting every detail right, you'll fit right in. The Digital Marketing Specialist is responsible for deploying digital communications across Young Americans for Liberty and the Young Americans for Liberty Foundation. Working closely with the Marketing team, you'll deploy communications across multiple digital platforms, manage audience data, publish content, and ensure every deployment is accurate and on time. Success in this role is measured by accuracy, consistency, and speed. This role rewards execution. Demonstrate consistent accuracy, reliability, and ownership, and you'll have opportunities to take on additional responsibilities and help improve Marketing operations. This position reports directly to the Director of Digital Marketing.
Requirements
- Exceptional attention to detail and organizational skills, with the ability to execute repetitive, process-driven work accurately and consistently
- Strong technical aptitude and the ability to quickly learn new software and platforms
- Ability to manage multiple priorities and deadlines while maintaining a high degree of accuracy
- Experience using Google Workspace or Microsoft Office
- Strong communication skills, including proactively communicating deadlines, resource needs, and potential issues
- Strongly aligned with Young Americans for Liberty’s mission and principles.
Nice To Haves
- Experience with HubSpot or other CRM/email marketing platforms
- Experience with Webflow, Meta Ads, or SMS/text platforms
- Familiarity with AI tools such as ChatGPT, Claude, or Gemini
- Experience reviewing digital marketing performance data
- Familiarity with legislative advocacy or political organizations
Responsibilities
- Execute digital communications
- Build, schedule, and deploy marketing emails, P2P/A2P text messages, press releases, and social media ads
- Execute rapid-response communications when priorities shift
- Leverage AI tools to improve speed, accuracy, and efficiency
- Manage audience data
- Build and maintain audience lists in HubSpot
- Apply tagging, segmentation, and attribution standards
- Ensure every communication reaches the intended audience
- Publish content and coordinate communications
- Publish blog posts and website content through Webflow
- Deploy content through the YAL Action Center
- Coordinate with external vendors on live calls and robocalls
- Support social media publishing as needed
- Improve marketing operations
- Support additional Marketing projects as priorities shift
- Identify opportunities to improve workflows and operational efficiency
- Review deployment performance data and identify opportunities to improve future deployments
Benefits
- Health coverage (including dental and vision)
- Health Savings Account (HSA) for eligible plans
- Short- and long-term disability insurance
- Life insurance
- 401(k) with up to 4% match
- Generous paid time off. Unlimited PTO after first year.
- Professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
