Digital Marketing Specialist

Placon Corporation • Madison, WI

6d • Onsite

About The Position

The Digital Marketing Specialist manages all website, digital advertising and email marketing activities, as well as provides support for social media, and other related tasks. Primary role would be to manage the Placon website, optimize SEO, monitor and optimize digital advertising campaigns, create and manage email marketing campaigns, and optimize integration between CRM and marketing automation software to create automated customer journeys and email interactions with customers.

Requirements

• Associate's or Bachelor's degree in Marketing, or equivalent relevant professional experience.
• Proficient in content creation, strategy, Google Analytics, digital and email marketing, and social media tactics
• Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization
• Must have experience with website CMS system management and email automation software
• This person must have the ability to work within deadlines and manage multiple tasks and/or projects
• Minimum one year experience

Nice To Haves

• Google Certified preferred
• Design experience a plus, but not required

Responsibilities

• Work with internal clients and external agencies to drive successful execution of digital advertising, email campaigns, and social media
• Create, monitor and report on advertising and email campaigns to maximize results
• Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels
• Monitor and report on web traffic and source analytics against KPIs
• Manage website updates and web content creation, working with internal stakeholders and external agency support
• Research advertising trends
• Research competitors marketing and products
• Other duties as assigned by the management team

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree