LA Kings - Digital Marketing Specialist

AEG Worldwide•El Segundo, CA

11d•Onsite

About The Position

The Digital Marketing Specialist will manage the day-to-day operations of the LA Kings website and mobile app while supporting paid digital marketing initiatives that drive ticket sales, fan growth, and fan engagement. The role is responsible for managing website and mobile app content, executing and optimizing paid media campaigns, overseeing digital advertising inventory, and translating campaign performance into actionable insights. This position collaborates closely with internal stakeholders and external agency partners to execute marketing campaigns, manage timelines, and continually improve the organization’s digital channels through data-driven recommendations.

Requirements

Knowledge of UI/UX guidelines and design language
Strong understanding of marketing principles and application - branding, advertising, CRM, analytics, and SEO
Self-starter and ability to keep up in a fast-paced environment while meeting deadlines
Naturally curious and have a passion to ideate and advance innovation of digital products
Must be detail-oriented and have good organization skills
Working knowledge of Google Analytics
Proficient in Microsoft Office Suite (Word, PowerPoint, etc.)
Excellent communication and organizational skills.
Ability to thrive in a fast-paced, deadline-driven environment.
Ability to work game days, related events inclusive of evenings, weekends, and holidays.
BA/BS Degree (4-year) in Marketing, Business, Journalism, English focus preferred
4-6 years related work experience
Understanding of and experience with basic front-end languages (HTML)
Previous experience reporting and presenting digital analytics (Google, Adobe, etc)
Experience in digital marketing, with a strong emphasis on paid media and website and app operations
Experience with digital ad platforms, trafficking, and performance reporting tools.

Nice To Haves

Passion for sports and a deep understanding of the LA Kings brand and hockey culture is a plus.
Agency or vendor management experience preferred; sports/entertainment experience a plus.

Responsibilities

Manage day-to-day operations of the LA Kings website and mobile app, including content publishing, quality assurance, user experience, and timely updates supporting marketing campaigns, ticket sales initiatives, partnerships, and gameday communications.
Execute and optimize paid digital advertising campaigns across Meta, TikTok, YouTube, and other platforms in partnership with the team’s media agency, including creative coordination, audience targeting, pacing, and optimization.
Coordinate website and mobile app enhancement projects, including marketing briefs, wireframes, digital advertising inventory, feature implementation, testing, and basic HTML/CSS updates to improve functionality and fan experience.
Support paid media strategy and agency management by assisting with campaign planning, flighting, audience segmentation, performance reviews, and day-to-day communication with external agency partners.
Manage mobile app engagement initiatives, including app content updates, push notifications, fan engagement campaigns, sweepstakes, contests, lead generation programs and mobile activations through platforms such as YinzCam (mobile app platform) and Tradable Bits (fan engagement & data capture platform).
Analyze digital marketing performance using internal BI tools, analytics platforms, and agency reporting to develop campaign insights, performance recaps and data-driven optimization recommendations.
Oversee digital marketing projects across internal teams and external partners, ensuring creative assets, timelines, approvals, and campaign deliverables remain on track.
Research emerging digital marketing trends, technologies, and best practices to recommend platform enhancements and strategies that improve digital performance, fan engagement, and overall user experience.