Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

NORY • United States, NY

13d • $25 - $40 • Remote

About The Position

NORY is seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Requirements

• Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.
• Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.
• In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.
• Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
• Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.
• Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.
• Accountable: We practice personal discipline and take full ownership of our outcomes.
• Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.
• Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions.
• Unifiers: We foster a loving, collaborative team culture rooted in genuine empathy and compassion.

Responsibilities

• Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
• Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
• Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
• Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
• Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed