Digital Marketing Specialist (FT) | Marketing & PR | Ames | 2026-165

McFarland Brand 2016-09-29•Ames, IA

1d•Onsite

About The Position

McFarland Clinic is currently accepting applications for Digital Marketing Specialist for its Ames office. Candidates should be service-oriented, a team player, and be able to provide extraordinary care, every day to our patients. As part of the clinic marketing team, the Digital Marketing Specialist strengthens the McFarland Clinic brand and reputation through integrated marketing strategies. This role creates multimedia content—including writing, graphics, and video—for internal and external use across social media, video, website, digital signs, print, intranet, and email. Responsible for enhancing the McFarland Clinic brand and reputation through integrated marketing techniques. Collaborate with providers, practice leaders, and the marketing team to develop content strategies and materials that support target audiences and objectives. Research, write, edit, and produce content across a variety of topics, formats, and channels. Create and maintain web pages in the CMS, applying SEO best practices to improve content performance and engagement. Produce video content, including short-form social media videos, patient testimonials, medical education, and staff highlights. Submit news releases and content to media outlets and industry resources. Coordinate brand merchandise and promotional materials for community events, sponsorships, and local outreach.

Requirements

Bachelor's degree in digital communications, marketing, public relations, advertising, or a related field
At least 2-4 years of progressive experience digital communications.
Proficiency with Adobe Creative Cloud Suite, including Photoshop, Illustrator, and InDesign, and video editing software.
Experience with web content management systems and basic HTML.
Strong understanding and/or experience with social media and web metrics, digital analytics, including SEO/SEM, and the ability to generate, analyze, and interpret data.
Experience with a variety of writing formats and the ability to customize messages for a range of media (print, digital, collateral, website, video).

Nice To Haves

Health care preferred.
Photography experience preferred.
Experience with event planning desired.

Responsibilities

Strengthens the McFarland Clinic brand and reputation through integrated marketing strategies.
Creates multimedia content—including writing, graphics, and video—for internal and external use across social media, video, website, digital signs, print, intranet, and email.
Enhances the McFarland Clinic brand and reputation through integrated marketing techniques.
Collaborates with providers, practice leaders, and the marketing team to develop content strategies and materials that support target audiences and objectives.
Researches, writes, edits, and produces content across a variety of topics, formats, and channels.
Creates and maintains web pages in the CMS, applying SEO best practices to improve content performance and engagement.
Produces video content, including short-form social media videos, patient testimonials, medical education, and staff highlights.
Submits news releases and content to media outlets and industry resources.
Coordinates brand merchandise and promotional materials for community events, sponsorships, and local outreach.