Digital Marketing Specialist

American Electric Power • Columbus, OH

1d • $63,496 - $79,369

About The Position

Responsible for delivering best-in-class customer experience across lead generation and nurture campaigns, continuously optimizing performance through rigorous testing and data-driven insights. Leads the end-to-end development of email campaigns for Residential, Commercial, and Industrial audiences, including content strategy and development, collaboration with Creative Services on design execution, and implementation of automated lifecycle programs. Provides Marketing and Sales teams with actionable performance insights and strategic recommendations to drive continuous improvement.

Requirements

• Bachelor's degree in relevant field of study.
• Three (3) or more years of digital or email marketing experience.

Nice To Haves

• Previous experience with utilizing marketing automation platforms (examples include HubSpot, Marketo and Salesforce) and implementation of email automation flows
• Project management skills, including a strong attention to detail and the capacity to juggle multiple projects simultaneously.
• Understand and know how to make the best use of new and developing digital technology or applications.
• Demonstrated proficiency with HTML and CSS.
• Demonstrated proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, Sprinklr).
• Experience with content management systems (WordPress)
• Advanced Microsoft Excel skills.
• Self-motivated.
• Excellent communication and analytical skills.
• Demonstrated experience pulling reporting and using data to measure performance, determine improvements and innovations, and optimize performance.

Responsibilities

• Own the end-to-end email marketing function, including strategy, project management, content creation, layout, A/B and multivariate testing, final approvals, and performance reporting
• Architect and scale automated lifecycle marketing programs, leveraging customer data, behavioral triggers, and segmentation strategies to deliver highly personalized, integrated campaigns across the customer journey
• Develop and maintain performance dashboards for all email marketing initiatives and campaigns providing clear visibility into trends and results and proactively identify and implement data-driven improvements
• Establish and maintain email marketing best practices, governance processes, and testing frameworks
• Ensure all email marketing initiatives are aligned with overall business objectives, brand guidelines and strategic priorities
• Partner with Marketing Leads and Creative Services to develop and design high-quality acquisition and retention email campaigns
• Lead cross-functional collaboration with Sales, IT, Analytics, and other business units to define requirements, prioritize initiatives, and deliver integrated marketing programs that support revenue and customer growth goals
• Evaluate, recommend, and implement advanced marketing technologies, tools, and processes, driving innovation, operational efficiency, and scalability across marketing operations
• Act as a strategic advisor to business units, identifying opportunities to enhance customer engagement, streamline processes, and improve overall marketing effectiveness through data-driven decision-making

Benefits

• Competitive compensation
• Unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level