Digital Marketing Specialist, Prospective Students
About The Position
Help shape the future of BYU by connecting prospective students with meaningful opportunities. Brigham Young University is seeking a creative, strategic, and data-driven Digital Marketing Manager to join our Enrollment Services Marketing & Communications team. In this role, you'll lead digital marketing initiatives that inspire prospective students to explore, apply, and enroll at BYU. From managing social media and email campaigns to overseeing digital advertising and direct mail, you'll play a key role in helping students discover an education that prepares them to make a difference. If you're passionate about storytelling, digital strategy, analytics, and creating campaigns that make an impact, we'd love to hear from you.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
- Two years of experience in digital marketing, communications, or higher education marketing.
- Experience managing social media platforms, email marketing campaigns, and digital advertising.
- Strong written and verbal communication skills.
- Ability to develop compelling, audience-focused content aligned with established brand standards.
- Experience analyzing marketing performance metrics and translating data into actionable insights.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Experience using Canva or similar content creation tools.
- Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.
Nice To Haves
- Master's degree in Marketing, Communications, or a related field.
- Experience in higher education marketing.
- Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Experience with HTML, AMPscript, or marketing personalization tools.
Responsibilities
- Develop and manage digital marketing campaigns across email, social media, paid advertising, SMS, and other digital channels.
- Own and grow Admissions' social media presence by creating engaging content, managing publishing calendars, and interacting with prospective students.
- Design and execute recruitment-focused email and SMS campaigns using Salesforce Marketing Cloud and integrated tools.
- Lead planning and execution of prospective student direct mail campaigns, including welcome packages and print recruitment materials.
- Monitor campaign performance, analyze audience and engagement data, and use insights to optimize future campaigns and marketing strategies.
- Ensure all communications align with BYU brand standards, messaging, accessibility requirements, and university policies.
- Partner with Admissions, Enrollment Services, Church Educational System (CES) partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
- Stay current on emerging digital marketing trends, technologies, and best practices to enhance campaign effectiveness.
Benefits
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
- Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
- Employee assistance program, available to the employee and all members of their household
- Tuition benefits for employees and eligible family members
- Access to athletic facilities
- Excellent medical/dental benefits
- Short/long-term disability benefits
- Paid parental and maternity leave
- Wellness Program
- Free on-campus parking
- Free UTA passes for employees, spouses, and qualified dependents
- Discounts at the BYU Store and for many events at BYU
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
