Digital Marketing Specialist

Allura USA • Houston, TX

39d • Onsite

About The Position

The Digital Marketing Specialist drives the development and execution of digital strategies to enhance brand visibility, generate leads, and support sales initiatives. This role centralizes digital efforts across platforms, streamlining content creation, SEO, advertising, and marketing automation. It supports the launch of new tools and campaigns that improve customer engagement and reduce reliance on external vendors.

Requirements

• 3+ years of experience in digital marketing
• Proficiency in HubSpot, SEO tools, and social media platforms
• Experience with graphic design and video/photo production
• Strong analytical and project management skills
• Excellent communication and collaboration abilities
• Creative and strategic thinker
• Detail-oriented with strong execution skills
• Ability to work independently and cross-functionally
• Comfortable in a fast-paced, multi-project environment

Responsibilities

• Develop platform-specific content and digital graphics
• Optimize website performance, SEO, and CTAs
• Manage HubSpot marketing platform and email campaigns
• Launch and maintain a dealer marketing portal
• Supervise programmatic advertising and retargeting campaigns
• Manage Shopify sample store and lead list engagement
• Maintain photo/video library for product education
• Oversee social media, blog reviews, and eBook projects
• Publish monthly newsletters and digital updates
• Track campaign performance and adjust strategies
• Implement intelligent advertising and SEO tactics
• Provide insights to improve lead generation and conversion

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees