Digital Marking Specialist

Malone Solutions•Louisville, KY

2d•Onsite

About The Position

Malone is actively recruiting a determined and creative Digital Marketing Specialist to join our team. The Digital Marketing Specialist will create, edit, and publish recruitment marketing copy and content to support the execution of the company’s vision and mission by promoting services and increasing brand awareness. If you are looking to join a family-owned and operated company with a great team environment, room for advancement, and the opportunity to make a meaningful difference, we are hiring a Digital Marketing Specialist for our Corporate office in Louisville, KY! The Digital Marketing Specialist will support demand generation and lead acquisition efforts across our brands. This role will focus on executing and optimizing digital campaigns that drive qualified leads, support sales pipeline growth, and improve overall marketing performance.

Requirements

2–4 years of experience in digital marketing, demand generation, or performance marketing
Hands-on experience with digital advertising platforms
Strong analytical skills with the ability to interpret data and optimize campaigns
Experience with campaign marketing and landing page optimization
Both detail and results-oriented with strong organizational skills
Highly analytical, strategic, detailed, and structured
Critical thinker
Valid driver’s license
Reliable transportation
Background check eligibility

Responsibilities

Execute digital marketing campaigns across channels such as LinkedIn, Google Ads, and email marketing
Build and optimize landing pages to improve conversion rates
Support multi-channel campaigns aligned with sales and business development goals
Monitor campaign performance and key metrics, including cost per lead, conversion rates, and ROI
Analyze results and make data-driven recommendations to improve performance
Conduct A/B testing on ads, landing pages, and email campaigns
Assist in managing marketing automation tools and CRM systems (HubSpot, Bullhorn, SourceWhale)
Support lead tracking, segmentation, and nurturing workflows
Partner with the marketing team to align campaigns with brand messaging and content strategy across brands
Work closely with sales teams to support lead generation and pipeline development
Coordinate with internal leaders across multiple brands and divisions (Malone Workforce Solutions, Malone Healthcare, Malone Homecare, Family Tree Care Services, AllStaff)
End-to-end content development and execution to support lead gen efforts, including but not limited to ad graphics and video content, landing pages, blogs, white papers, and other sales materials as needed.
Monitoring and responding to online comments and reviews
Support of sales drops through coordination, ordering, and creative development

Benefits

Full Benefits Package including health, dental, vision, and life insurance
Opportunities for internal advancement
Relaxed office environment with casual dress code
Fun, results-driven culture
Career Development Opportunities
Opportunity to work with a talented and driven team to support you
Paid Time Off and 11 paid company holidays
Partnership with Point University, an accredited institution, to provide tuition discounts
2 Paid Days of Giving
Health and Dependent Care FSA options
401K with Company Match