Digital Marketing Specialist

Wagner Equipment • Aurora, CO

25d • Hybrid

About The Position

Digital Marketing Specialists (DMS) manage email and other digital marketing initiatives which are designed to generate leads and create market awareness for the products and services that Wagner Equipment Co. and other lines of business provide to customers. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As a digital marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as a digital marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable content.

Requirements

• High School Diploma or GED
• College degree required.
• 3+ years’ experience in digital/email marketing and promotion
• Ability to work in a team setting and manage priorities of multiple internal customers.
• Ability to influence across the organization and work effectively with all levels of management and staff.
• Ability to work well in a multitasking environment with frequent interruptions, paying close attention to details.
• Ability to apply marketing and sales concepts for the development of campaigns and promotions.
• Intermediate knowledge of Website development
• Advanced knowledge of marketing concepts
• Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
• Advanced knowledge of HTML, InDesign, Adobe Photoshop, and Illustrator
• HubSpot
• Google: Ads, Search Console, Analytics, Tag Manager
• Meta Ads
• Word Press
• Call Rail
• Canva
• LinkedIn Ads
• Looker Studio
• AI Automation

Nice To Haves

• Coordinate ordering of print materials
• Event Assistance
• Periodic Photography

Responsibilities

• Manage email and other digital marketing initiatives to generate leads and create market awareness.
• Oversee all aspects of email marketing campaigns, including market research, content creation, and dissemination of copy.
• Collaborate with coworkers across departments to ensure maximum uptake of offerings.
• Build, deploy, monitor, and report on automated email flows and customer journeys.
• Manage an email frequency distribution plan.
• Create content only landing pages, construction and deployment through Web FX and Will.
• Conduct product specific web site reviews.
• Build, deploy, monitor, and report on automated email flows and customer journeys.
• Manage an email frequency distribution plan.
• Build, deploy, monitor, and report on automated email flows and customer journeys.
• Manage an email frequency distribution plan.
• Produce your own collateral as needed if Cat has not already created it.
• Collect your own customer lists and segmenting or requesting.
• Send your own emails using your own Hubspot iteration.
• Work with Marketing Data Analysts to produce a monthly email stats report.
• Understand your own Digital results by website/pages within your purview.
• Interface with sales managers and Tyler and Chad as needed to create marketing plans.
• Track your own coop programs for the allied product you represent.
• Manage ecommerce retention marketing.
• Align marketing efforts with Caterpillar Differentiated Dealer Capabilities.
• Conceptualize a multi-channel approach to validate campaign management through reporting on all digital channels.
• Communicate with sales representatives and produce materials.
• Produce branch materials as needed.
• Coordinate with DMS- Digital.
• Be an expert on your products.
• Provide content to Sarah for social media.
• Review and approve content and calendar.
• Produce your own collateral.
• Maintain archives of all produced advertising and promotional content.
• Maintain CAT and Wagner Brand Identities in accordance with Global Advertising Framework.
• Collaborate with all Wagner departments in the development of appropriate content for departmental customer targeted email campaigns, and other digital assets based not only on Caterpillar campaign directives but also Wagner specific promotions.
• Advise staff and management on how to best optimize their content.
• Develop and design other web deployed media advertisements and promotions.
• Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective customers.
• Collaborate with Marketing Data Analysts to better understand and use Google Analytics to help guide content priorities, content needs and determine trends.
• Conduct AB Testing for the purpose of optimizing automated nurture campaigns.
• Manage SEO and PPC strategy for assigned products.
• Other duties as assigned by Manager.

Benefits

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year
• 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Supplemental life Insurance
• Critical Illness + Accidental Insurance
• ID WatchDog
• Discounted employee phone plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED