Digital Marketing Specialist

College Town Communities • Malvern, PA

25d • Onsite

About The Position

As a Digital Marketing Specialist for College Town Communities (CTC), you will primarily focus on supporting marketing efforts across our nine student housing markets. In this role, you will be responsible for developing and executing digital strategies for CTC. These digital strategies will include creating and managing social media content, SEO management, website/online content and reputation management with the end goal of increasing awareness of the CTC brand and services. With this opportunity, you will be reporting directly to the Marketing Directors at CTC.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, English, or related field
• Professional-related work experience
• Demonstrated proficiency in SEM Rush, WIX, Excel, Outlook, MSWord, Google Docs, ZOHO Forms or other email marketing tools, and all social media platforms listed above
• Ability to take direction with project milestones and take risks in your decision-making to achieve and exceed those goals
• Excellent written and verbal communication with exceptional editing, writing, spelling, proofreading, and understanding of grammar
• Ability to multitask, prioritize, & manage time efficiently
• Ability to work independently with minimal supervision or as an active member of a team.
• Advanced Technical skills
• Proven ability to interact with all levels of management in a professional manner
• Creative & innovative thinker is able to align and implement multiple brand strategies & ideas
• Basic knowledge of Adobe Creative Suite or a willingness to learn

Nice To Haves

• Graphic Design (Not required, but would be a huge plus)

Responsibilities

• Website SEO Management: Audit of all website portfolios, Enhance Site and Brand Visibility Strategy, On-going research, updates and changes to SEO, Google Ad Campaigns, Google My Business Management, Maintaining current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Web Design & Management (WIX Platform): Maintain all CTC websites, Make changes to sites as needed, Create and maintain website Chatboxes, Train new employees on how WIX Chatboxes function, Maintain all Aggregator site property listings.
• Social Media Management: Creating social media content with our “Social Media Influencers” and managing social media platforms resulting in an increase of following, engagement and ROI. Develop social media strategy across all CTC brands, Post to all social media outlets such as Facebook, Instagram, YouTube, and LinkedIn, Editing and posting to our social network, manually and using ZOHO Social dashboard, Engage in online social forums, Devising and collaborating on promotional campaigns, Analyzing social media performance metrics, Write press releases, Travel to properties to execute photo shoots and record videos for social media, Research Facebook groups and post in group forums, Update all Facebook and Instagram Profiles to keep them current and relevant, Spearhead search for new Social Media Influencers when needed, Facebook & Instagram Ad Boosts.
• Reputation Management: Respond to all Google and Entrata Reviews.
• Graphic Design (Not required, but would be a huge plus): Designing and/or updating marketing materials (printed collateral, custom social media images, slideshows, videos, etc.).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level