Digital Marketing Specialist

Trackforce

2d•Remote

About The Position

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs â€” all while staying focused on safety and protection. We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance inâ€‘office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and workâ€‘life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software. Trackforce is the leading security workforce management platform, helping security companies and organizations streamline operations, improve workforce efficiency, and deliver better service through technology. Our platform supports thousands of security professionals and organizations worldwide. We're looking for a Digital Marketing Specialist who can help drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution. This role is ideal for a marketer who enjoys combining creativity with analytics and wants to directly impact revenue growth.

Requirements

3-5 years of digital marketing experience, preferably in B2B SaaS
Hands-on experience managing Google Ads and LinkedIn Ads
Experience with HubSpot or similar marketing automation platforms
Strong understanding of lead generation and demand generation principles
Experience analyzing campaign performance and marketing metrics
Excellent organizational and project management skills

Nice To Haves

HubSpot certification
Google Ads certification
Salesforce familiarity
Experience supporting webinars and virtual events
Basic SEO and conversion rate optimization knowledge

Responsibilities

Plan, launch, and optimize paid search, paid social, and retargeting campaigns
Manage campaign budgets and performance against lead and pipeline goals
Develop audience targeting strategies across multiple channels
Continuously test and optimize messaging, creative, and landing pages
Build and execute email campaigns, nurture programs, and customer journeys in HubSpot
Support lead nurturing programs across multiple buyer personas
Assist with lead scoring and segmentation initiatives
Ensure proper campaign tracking and reporting
Support webinar, event, product launch, and integrated marketing campaigns
Coordinate campaign assets and digital promotions across channels
Manage social media publishing and paid social initiatives
Collaborate with content and design resources to maximize campaign performance
Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI
Create recurring performance reports and dashboards
Identify opportunities to improve marketing efficiency and effectiveness
Provide recommendations based on campaign and funnel performance