Digital Marketing Specialist

Goodstart Corporate•San Francisco, CA

About The Position

Bring digital experiences to life that connect families and communities! If you’re passionate about digital marketing and love seeing your work make a real impact, this is your opportunity to be part of something meaningful. Our Role: As a Digital Marketing Specialist , you’ll play a key role in delivering impactful digital campaigns and enhancing the online experience for families across Australia. You’ll work closely with the Digital Marketing Lead and broader marketing team to execute campaigns, optimise website performance, and support a seamless digital journey, from first interaction through to enrolment.

Requirements

Tertiary qualifications in Marketing, Advertising, Business or similar
At least 3 years’ experience in a marketing or digital marketing role, ideally with exposure to campaign delivery and website management
Strong understanding of digital channels including SEO/SEM, email marketing, and paid media
Experience working with CMS platforms and digital marketing tools (e.g. Google Analytics, Tag Manager, email platforms)
A data-driven mindset with the ability to analyse performance and identify opportunities
Strong attention to detail and ability to manage multiple priorities
Excellent communication and stakeholder engagement skills
A proactive, collaborative approach with a willingness to learn and grow
Current QLD Blue Card

Responsibilities

Support the delivery of digital marketing campaigns across channels including SEO, SEM, paid media, and eDM
Manage and optimise website content, including CMS updates, landing pages, and user journeys
Help improve the accessibility, usability, and performance of digital platforms
Monitor campaign performance and provide insights to drive continuous improvement
Contribute to test-and-learn initiatives to enhance engagement and conversion outcomes
Collaborate with internal teams and stakeholders to deliver integrated marketing activities
Support the delivery of website enhancements from briefing through to testing and launch

Benefits

Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
Access to discounted childcare (up to 15%)
Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
Discounted health care and access to employee wellbeing program with BUPA
Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
Free annual flu shot (optional)
Option to purchase extra leave for even greater work life balance
First Nations Support and Cultural Leave
Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.