Digital Marketing Specialist

Embry-Riddle Aeronautical University • Prescott, AZ

6d • Onsite

About The Position

The Opportunity Embry-Riddle Aeronautical University (ERAU) seeks a dynamic, student-centered, and forward-thinking Digital Marketing Specialist to provide visionary leadership. The Digital Marketing Specialist is a key member of the enrollment marketing team, responsible for developing, maintaining and optimizing landing pages and conversion-focused campaign assets. This role also supports digital advertising through developing ad copy and assists with reporting and performance monitoring across marketing platforms. This position is to work on-site at the Prescott, Arizona, campus. The Digital Marketing Specialist reports to the Associate Director of Digital Strategy, building and maintaining landing pages aligned with campaign goals for a seamless user experience. They own landing page development and management, ensuring accuracy, consistency and performance across campaigns. They also support digital advertising initiatives by writing and refining ad copy to ensure channel consistency. The Digital Marketing Specialist works independently to build landing pages and campaign assets for prospective student audiences, including upcoming college students, adult learners, transfer students, international students, military students and more. The Specialist is responsible for organizing, tracking and maintaining landing pages to ensure they are current, aligned with current priorities and properly functioning. The Specialist communicates with university stakeholders, including deans, program coordinators and university leadership to meet institutional needs. They monitor campaign performance across platforms, identify issues or inconsistencies and surface insights for timely decisions. The Specialist aids with reporting, including Salesforce data and campaign metrics, and ensures accuracy across systems. They also support quality assurance to ensure campaigns and landing pages function properly and meet standards. The Specialist has strong attention to detail and technical skills, enabling them to spot anomalies, support troubleshooting and aid in optimization. They exercise sound judgment to identify issues, prioritize tasks and improve marketing processes and campaign effectiveness.

Requirements

• 3-5 years of work experience in digital marketing, digital strategy or related fields
• Experience in conversion-driven landing page design
• Experience working within a CMS, preferably Sitecore or a similar platform
• Experience in writing digital ad copy and campaign messaging
• Experience working in paid digital media (Google, Meta, LinkedIn, TikTok)
• Experience in CRM systems such as Salesforce
• Working knowledge of digital marketing concepts, including campaign execution, conversion and the prospective student journey
• Strong attention to detail and quality assurance skills
• Ability to manage multiple projects and deadlines simultaneously
• Ability to monitor campaign performance and identify issues, inconsistencies or anomalies in ad platforms
• Analytical and problem-solving skills
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
• Ability to work independently, prioritize tasks and exercise sound judgment in a fast-paced environment
• Bachelor's degree in digital marketing, communications, business or a related field

Nice To Haves

• Experience working in higher education
• Experience in GA4
• Relevant certifications in digital marketing, analytics or CRM platforms

Responsibilities

• Build, update and manage campaign landing pages within a content management system, ensuring accuracy, organization and alignment with campaign goals and user experience best practices
• Write digital ad copy and campaign messaging
• Monitor campaign performance and identify issues, inconsistencies or anomalies
• Interpret CRM data to support reporting efforts
• Troubleshoot issues and support quality assurance across marketing platforms and assets

Benefits

• Up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year
• 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day
• 100% tuition coverage for yourself for one undergraduate and one graduate degree
• Discounted tuition rates for your spouse and dependent children up to age 26
• ERAU contributes 6% of your base salary to your retirement plan
• ERAU offers a 4% matching contribution to your retirement plan – with no vesting period
• 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level