Digital Marketing Specialist
About The Position
Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products serving the fleet maintenance industry since 1958. They are a Great Place to Work-Certified™ company looking for passionate people to join their team. This role is for a marketing professional who enjoys turning ideas into action, managing multiple campaigns, analyzing performance, and collaborating with teams to create meaningful customer experiences. The Digital Marketing Specialist will help execute and optimize marketing initiatives that drive customer engagement, business growth, and measurable results. Responsibilities include managing email marketing campaigns, digital content, promotional programs, and marketing projects, while partnering closely with cross-functional teams. The ideal candidate is analytical, creative, organized, and passionate about digital marketing.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
- 2+ years of experience in Marketing, Digital Marketing, Sales, or a related field.
- Strong communication and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Analytical mindset with the ability to interpret data and recommend improvements.
Nice To Haves
- Experience executing integrated marketing campaigns.
- Background in digital advertising, project management, marketing analytics, or content marketing.
- Experience managing paid search campaigns in Google and Bing.
- Experience with marketing performance reporting and ROI analysis.
Responsibilities
- Plan, coordinate, and execute digital marketing campaigns and projects from concept through completion.
- Manage email marketing initiatives, including promotional, triggered, and customer communication campaigns.
- Partner with Sales, Product Management, Pricing, Purchasing, and eCommerce teams to develop marketing programs that support customer engagement and revenue growth.
- Monitor campaign performance and provide actionable insights and recommendations based on key metrics and customer behavior.
- Analyze marketing results, ROI, customer trends, and promotional effectiveness to identify opportunities for improvement.
- Conduct market, customer, and competitor research and translate findings into impactful marketing strategies and recommendations.
- Coordinate timelines, priorities, vendor relationships, and project deliverables to ensure successful execution.
Benefits
- Hybrid / Remote schedule
- Work/Life balance
- Immediate medical, dental, vision
- 18 days paid vacation
- 7 paid holidays
- 6% of annual earnings contributed to your retirement, immediately vested
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
