Digital Marketing Specialist
DH Pace•Olathe, KS
•Onsite
About The Position
The DH Pace Company, Inc. is searching for an experienced Digital Marketing Specialist to join our growing team in Olathe, KS! This person will manage website content, improve SEO, build customer email marketing campaigns, work with social media posts, and consult on paid ad campaigns through all search engines.
Requirements
- Bachelor's degree preferred
- Working knowledge of Google Analytics, Wordpress, and Adobe Commerce preferred
- Strong Analytical and reporting skills
- Ability to write content, copy and message in a variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives
Responsibilities
- Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
- Manage content, tags, and meta data for multiple websites across various brands while driving SEO continued improvement
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in all digital marketing campaigns
- Track, report and analyze website, social media, app, eCommerce and PPC analytics across multiple platforms
- Manage eCommerce (Adobe Commerce) content and track customer actions while making UX and UI recommendations for site improvements
- Consult, build, track and provide feedback for all customer email marketing campaigns
- Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
- Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates
- Other responsibilities as assigned
Benefits
- Comprehensive medical, dental, and vision coverage
- Generous paid time off
- Paid holidays
- Floating holidays
- Company-paid life insurance
- Short-term disability
- Long-term disability
- 401(k) with employer match
- Health Savings Account (HSA) options
- Flexible Spending Account (FSA) options
- Voluntary benefits including supplemental life and critical illness coverage
- Employee discounts for you and your immediate family
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
