Digital Marketing Specialist

USA TODAY Co.

1d•$45,000 - $55,000•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com Are you passionate about helping businesses grow and thrive in a digital-first world? As an Account Manager at LocaliQ, you’ll be the trusted advisor and strategic partner for your clients—guiding them through data-driven marketing strategies that deliver real results. You’ll own the relationship, lead campaign execution, and translate performance insights into meaningful business impact. This is a role for someone who thrives in a fast-paced environment, loves building relationships, and gets excited about turning data into success stories.

Requirements

Bachelor’s degree in Marketing, Business, Advertising, or related field
2+ years managing digital advertising campaigns
3+ years in account management or client-facing roles
Strong understanding of digital marketing channels and performance metrics
Analytical mindset with the ability to turn data into insights
Excellent communication and relationship-building skills
Proficiency in Excel, PowerPoint, and CRM tools

Nice To Haves

Google Ads & Google Analytics certifications

Responsibilities

Build strong, lasting client relationships grounded in trust, transparency, and results.
Plan, manage, and optimize multi-channel campaigns across: Search (Google Ads), Social Media, Display Advertising, LocaliQ proprietary platforms, Print (where applicable)
Analyze campaign performance and deliver actionable insights that help clients exceed their goals.
Work cross-functionally with Sales and Optimization teams to align strategy, execution, and results.
Lead performance reviews that clearly communicate ROI, wins, and future opportunities.
Continuously monitor trends, test new ideas, and bring innovative solutions to your clients.