Digital Marketing Specialist

High Tide

3d • Remote

About The Position

High Tide is seeking a Digital Marketing Specialist to support marketing initiatives across multiple brands and digital channels. This role will focus on email marketing, affiliate growth, paid media, website marketing, customer insights, and promotional campaigns. The specialist will manage email campaign calendars, oversee affiliate programs (recruitment, relationship management, campaign coordination, reporting), and support paid media, customer surveys, and website marketing campaigns. This is a remote contractor position based in São Paulo, Brazil, supporting North American business operations and working EST hours. English fluency is required.

Requirements

• 3+ years of experience in digital marketing, with experience in email marketing, affiliate marketing, and performance marketing.
• Experience in eCommerce and social media marketing is considered an asset.
• Experience building, scheduling, QAing, and deploying email campaigns using platforms such as Klaviyo, Mailchimp, or similar.
• Experience supporting or managing affiliate marketing programs and publisher relationships.
• Experience with affiliate platforms and networks such as Impact, Awin, Minty, ShareASale, Refersion, or similar.
• Experience supporting paid media campaigns and performance reporting.
• Experience working with website campaigns, landing pages, promotional launches, or conversion-focused marketing initiatives.
• Experience managing multiple brands, campaigns, or client accounts simultaneously.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Strong project management and organizational skills.
• Strong written and verbal English communication skills.

Nice To Haves

• Experience in eCommerce and social media marketing.

Responsibilities

• Own and maintain email marketing calendars across multiple brands, coordinating campaign timelines and ensuring stakeholder input.
• Coordinate campaign timelines with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams.
• Support the planning, QA, scheduling, and deployment of email campaigns.
• Monitor campaign performance and report on key email marketing KPIs.
• Support promotional, retention, lifecycle, and automated email marketing initiatives.
• Analyze campaign results and recommend opportunities for improvement.
• Support A/B testing initiatives and ongoing email optimization.
• Maintain campaign documentation and workflows.
• Manage and grow affiliate marketing programs across multiple brands.
• Serve as a primary day-to-day contact for affiliate partners, publishers, and affiliate networks.
• Maintain strong relationships with affiliate partners and identify opportunities to increase performance.
• Proactively identify, recruit, and onboard new affiliate partners, publishers, influencers, and strategic partnerships.
• Coordinate promotional opportunities and campaign execution with affiliate partners.
• Ensure affiliates receive creative assets, campaign details, and promotional calendars on time.
• Monitor affiliate partner performance, revenue contribution, and overall ROI.
• Analyze affiliate performance data and identify opportunities for growth.
• Support affiliate program growth through outreach, relationship building, and promotional opportunities.
• Prepare weekly and monthly affiliate reporting.
• Support the planning, execution, and optimization of paid media campaigns across digital channels.
• Monitor campaign performance and provide recommendations to improve ROAS, CPA, CTR, conversion rates, and revenue.
• Coordinate campaign requirements, audience targeting needs, and creative assets with internal teams and external partners.
• Develop creative briefs and campaign requirements for designers, copywriters, and external partners.
• Analyze campaign results and identify opportunities to improve performance.
• Conduct competitor monitoring and promotional analysis to identify new opportunities.
• Review creative and messaging performance and provide recommendations for future campaigns.
• Provide messaging recommendations based on audience behavior, promotional strategy, and campaign performance.
• Ensure campaign messaging aligns across email, affiliate, paid media, and website channels.
• Prepare performance reporting and insights for marketing leadership.
• Support website marketing campaign launches, promotional activations, and digital initiatives across multiple brands.
• Coordinate website marketing initiatives, landing pages, and promotional campaigns with internal teams.
• Review website campaign performance and identify opportunities to improve customer engagement and conversion.
• Analyze customer journeys across email, affiliate, paid media, and website channels.
• Participate in planning discussions for new campaigns, promotions, and digital initiatives.
• Support testing initiatives and provide recommendations based on campaign performance data.
• Track and report on key performance indicators including: Email marketing performance, Affiliate revenue and partner performance, Paid media performance, Website engagement and conversion metrics, Campaign performance.
• Prepare weekly and monthly performance reports.
• Identify trends, opportunities, and areas for optimization.
• Identify underperforming campaigns and recommend improvements based on data.
• Support testing initiatives across email, affiliate, paid media, and website campaigns.
• Help establish testing strategies to improve campaign performance over time.
• Maintain campaign tracking and reporting documentation.
• Provide actionable recommendations based on performance data.
• Utilize AI tools to support campaign analysis, competitive research, reporting, and customer insight generation.
• Apply critical thinking and business judgment to validate recommendations and findings.

Benefits

• Work across some of the most recognized brands in cannabis, CBD, and accessories.
• Own meaningful projects and gain hands-on experience across email marketing, affiliate marketing, paid media, eCommerce, customer insights, and digital campaigns.
• Collaborate with teams across North America and Europe.
• Help shape campaigns seen by millions of customers.
• Join a fast-growing company where new ideas are encouraged and ownership is valued.
• Build experience across multiple brands and digital marketing disciplines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed