Digital Marketing Specialist

Clubessential

7d•Remote

About The Position

Join our Golf and Club team, as Digital Marketing Specialist to make a real impact every day. We say that because we know that every conversation we have, every interface we design, and every new feature we ship is another opportunity for us to elevate everyday life experiences for our customers and the people and communities they serve. The Digital Marketing Specialist is responsible for managing and executing comprehensive digital marketing programs for foreUP customers. Acting as an extension of each customer's team, this role develops, implements, and optimizes marketing strategies designed to increase rounds, memberships, event participation, customer engagement, and overall revenue. This position goes beyond traditional advertising management and encompasses the full spectrum of managed marketing services, including paid advertising, search engine optimization (SEO), Generative Engine Optimization (GEO), content creation, email marketing, promotional campaigns, website optimization, local search visibility, and customer communications. The Digital Marketing Specialist serves as a trusted advisor and execution partner, helping customers achieve their business goals through strategic, data-driven marketing initiatives. The ideal candidate combines marketing expertise, creativity, analytical thinking, and strong customer service skills to successfully manage multiple customer accounts while delivering measurable business outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience.
2+ years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing role.
Experience creating, managing, and optimizing paid advertising campaigns, preferably through Google Ads.
Working knowledge of SEO, content marketing, and website optimization best practices.
Experience creating email campaigns, newsletters, promotional content, or social-media posts.
Strong written and verbal communication skills with the ability to work directly with customers.
Ability to review campaign data, explain results clearly, and recommend improvements.
Strong organizational skills with the ability to manage multiple customer accounts and priorities.
Experience using content-management systems, email-marketing platforms, analytics tools, or CRM systems.
Ability to learn new platforms, processes, and digital-marketing best practices.

Nice To Haves

Experience with WordPress, Google Analytics, Google Search Console, marketing-automation tools, or similar platforms.
Google Ads, Google Analytics, HubSpot, or related certifications.
Experience working with golf courses, hospitality, recreation, membership-based businesses, or local service organizations.

Responsibilities

Manage digital marketing activities for a portfolio of foreUP customers.
Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities.
Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms.
Build and manage email campaigns, newsletters, automated communications, and promotional messages.
Create and schedule marketing content, including social-media posts, blog posts, event promotions, and basic website updates.
Promote tournaments, leagues, memberships, events, and special offers on behalf of customers.
Meet with customers to understand priorities, gather content, review performance, and recommend improvements.
Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment.
Maintain accurate documentation of campaigns, customer communication, and account activity.
Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results.
Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns.
Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services.