Digital Marketing Specialist

Starr Commonwealth•Albion, MI

30d•Hybrid

About The Position

Stemming from our founder Floyd Starr’s revolutionary belief “there is no such thing as a bad child,” our strength-based approach to building resilience in youth has remained true since Floyd first set our commonwealth into motion in 1913. Every day, we work to develop healthy relationships, attitudes, and experiences to showcase the innate greatness in all children; to empower the professionals and communities that serve them; and to provide the best tools, resources, and perspective possible to unlock the limitless success we believe all children are capable of achieving. We seek to nurture the roots that were first planted by our founder, as their strength has fueled more than 100 years of growth and opportunity for the countless children we continue to serve. Where you come in: As an integral part of Starr's Marketing & Communications team, the full-time Digital Marketing Specialist brings established marketing strategies and campaigns to life with a primary focus on social media content and engagement, digital campaign implementation, and performance analysis. This role is directly responsible for maintaining an active and engaging social media presence by developing copy and content, deploying digital advertising campaigns, monitoring results, and using performance data to recommend and implement improvements. Ideal for someone who loves to be hands on and see how their work directly moves the needle, the position supports marketing initiatives across Starr's programs, services, fundraising efforts, professional learning opportunities, behavioral health services, events, and other organizational priorities.

Requirements

High School Diploma or GED
A minimum of 2 years’ combined experience in a marketing and communications role
Demonstrated experience of social media marketing for an organization or brand
Strong social media copywriting and content development skills with strong understanding of ethical considerations and best practices
Knowledge of digital analytics and reporting tools, SEO and SEM best practices, CRM systems, and audience segmentation
Ability to interpret digital marketing performance data and use insights to improve future content and campaigns
Demonstrated experience creating digital content using Canva or comparable creative software
Excellent writing, editing, proofreading, and communication skills.
Strong organizational and project-management skills with the ability to manage multiple deadlines and priorities
Ability to work collaboratively while also independently managing assigned projects and deliverables.
Willingness and ability to travel to Starr's Albion and Detroit locations as needed

Nice To Haves

Bachelor’s degree in marketing, communications, digital media, or public relations
2+ years of experience managing social media in a professional organization
Experience developing content and managing campaigns through Meta Business Suite
Photography, videography, and basic photo/video editing experience with focus on creating short-form video and social-first content
Experience using Google Ads
Experience using Google Analytics and/or other digital reporting platforms
Experience with SEO/SEM tools and paid search campaigns
Experience with CRM and marketing automation platforms, particularly HubSpot
Experience developing and deploying email marketing campaigns, including audience segmentation, automation, testing, and performance tracking
Experience using Monday.com or similar project-management software
Experience using WordPress
Professional or volunteer experience in nonprofit, education, behavioral health, healthcare, or another mission-driven organization

Responsibilities

Maintain Starr's day-to-day social media presence, including regularly developing, scheduling, and publishing content across relevant platforms.
Create engaging social media copy and content that supports established marketing campaigns, programs, services, events, fundraising efforts, and organizational initiatives.
Adapt campaign messaging and creative assets for use across different social media platforms and audiences.
Assist with maintaining social media, editorial, and content calendars to ensure consistent and timely communication.
Monitor social media engagement, trends, audience response, and platform performance and identify opportunities to improve reach and engagement.
Collaborate with internal team members, subject matter experts, graphic designers, writers, videographers, and other partners to gather and develop content.
Produce short-form video, photography, graphics, and other digital content for social media and promotional use.
Help maintain consistent brand voice, messaging, and visual standards across Starr's digital channels.
Assist with the development and execution of digital marketing campaigns based on organizational goals and established marketing strategies.
Set up, deploy, and maintain paid digital advertising campaigns through platforms such as Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.
Support email marketing campaigns, including campaign setup, audience segmentation, automation, testing, deployment, and performance monitoring.
Assist with website and landing page updates through WordPress or other content management systems.
Coordinate campaign assets, copy, audience information, links, tracking, and other details needed to successfully launch digital initiatives.
Support search engine optimization (SEO), search engine marketing (SEM), accessibility, and digital content best practices.
Monitor the performance of social media content, paid advertising, email campaigns, website traffic, and other digital marketing initiatives.
Use tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, CRM data, and other reporting platforms to evaluate performance.
Analyze engagement, traffic, conversions, audience behavior, and other key metrics to identify trends and opportunities for improvement.
Make or recommend adjustments to targeting, messaging, creative, posting strategy, budgets, and other campaign elements based on performance data.
Prepare recurring reports summarizing campaign and social media performance, key findings, and recommended next steps.
Help the Marketing & Communications team continually improve digital marketing effectiveness through testing, measurement, and data-informed decision-making.
Attend organizational events, activities, photo shoots, and other opportunities to capture photography and video content for digital marketing use.
Coordinate with Marketing & Communications team members to identify content needs and maintain strong communication with teams across the organization to identify content opportunities across Starr locations.
Stay current on social media trends, digital marketing platforms, AI-enabled marketing tools, platform updates, algorithm changes, and emerging best practices.
Utilize project management tools such as Monday.com to coordinate assignments, deadlines, and campaign activities.
Additional responsibilities as assigned