Digital Marketing Specialist

EXFO•Montreal, QC

23d•Hybrid

About The Position

We are looking for a Growth Marketing Specialist to join our digital marketing team. You will own the full lifecycle of digital marketing initiatives, from strategy and execution to optimization and performance analysis, while contributing to global brand growth and lead generation.

Requirements

Bachelor’s degree in Marketing or a related field
5–7 years of experience in digital marketing or a similar role
Hands-on experience with digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic platforms (e.g., StackAdapt)
Strong knowledge of marketing analytics tools such as Google Analytics, Google Data Studio, or other BI/analytics platforms
Advanced understanding of SEO and GEO principles, including content optimization for search engines and AI-powered discovery platforms
Excellent project management and organizational skills
Ability to manage multiple priorities in a fast-paced and evolving environment
Analytical, results-driven mindset with a focus on continuous improvement
Highly autonomous with strong ownership and initiative
Strong communication and collaboration skills
Flexible, adaptable, and entrepreneurial approach
Fluency in English and French; additional languages are considered an asset

Responsibilities

Plan, build, and execute end-to-end digital marketing campaigns across multiple channels, including Google, LinkedIn, and programmatic platforms such as StackAdapt
Develop and optimize lead generation programs to drive qualified pipeline growth
Monitor campaign performance, report on results, and translate data into actionable insights
Continuously test, iterate, and optimize campaigns based on KPIs and performance data
Drive and support GEO (Generative Engine Optimization) initiatives
Stay on top of digital marketing trends and proactively propose new ideas and experiments
Ensure consistent brand messaging and execution across all digital touchpoints