Digital Marketing Specialist

Reingold Inc•Alexandria, VA

17d•$54,100 - $87,400•Hybrid

About The Position

Reingold is a full-service marketing and creative firm seeking a digital marketer with experience executing various digital outreach tactics, including paid media, email marketing, and search engine optimization. The specialist will help execute campaigns end-to-end for a mix of government, nonprofit, and association clients. This role requires strong attention to detail, comfort juggling several client accounts, and the curiosity to learn new platforms. This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.

Requirements

At least one to three years of hands-on digital marketing experience in an agency or in-house setting; relevant internship experience may count toward this.
Direct experience running or supporting live campaigns in several focus areas — paid media, email marketing, or SEO — and real interest in building depth across them.
Working knowledge of Google Ads and Meta Ads Manager, including how to build a campaign, not just read a report about one.
Familiarity with GA4 and Google Search Console.
Comfort with spreadsheets — pivot tables, lookups, and turning messy exports into a clean report.
Excellent oral and written communications skills, and the ability to explain a technical concept to someone who doesn't work in marketing.
A genuine eye for detail — you catch the broken link, the wrong UTM, and the misspelled subject line before the client does.
Ability to manage several concurrent projects and shifting priorities without losing track of the details.
A bachelor's degree in marketing, communications, or a similar field (or equivalent work experience).

Nice To Haves

Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, or HubSpot.
Hands-on experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, or Moz.
Basic HTML and CSS for troubleshooting email templates and making landing page edits.
Exposure to programmatic, CTV, or paid social channels beyond Meta and LinkedIn.
Experience with Google Tag Manager or a comparable tag management platform.
Hands-on GEO/AEO experience: implementing structured data, building answer-shaped or entity-rich content, prompt-set testing, or citation tracking across ChatGPT, Perplexity, Gemini, or AI Overviews.
Experience with AI visibility or brand-monitoring tools built for generative search, or with the newer GEO modules in platforms like Semrush and Ahrefs.

Responsibilities

Build, traffic, and QA paid media campaigns across Google Ads (Search, Display, YouTube), Meta, LinkedIn, and programmatic partners, and keep them optimized day to day — bid and budget pacing, audience and placement adjustments, negative keyword maintenance, and creative rotation.
Monitor paid spend against flighted budgets and flag pacing risks early, before they become client conversations.
Build, test, and deploy email campaigns — including list segmentation, suppression rules, automated journeys, and triggered sends — in platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, or Adobe Campaign.
QA every send before it goes out: rendering across clients and devices, link and UTM accuracy, personalization tokens, accessibility, and deliverability checks.
Run A/B tests across paid and email — subject lines, send times, ad copy, creative, landing pages — and document what you learn so the next campaign starts smarter.
Conduct keyword research, entity and topic analysis, and competitive review to inform both organic content and paid strategy.
Track rankings, organic traffic, AI citations, and overall channel performance; investigate movement and explain what caused it and make recommendations for optimizing client content for search engine.
Participate in client calls, take accurate notes, and follow through on action items without needing a reminder.
Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
Track billable time accurately across multiple client accounts and consistently hit deadlines in a fast-moving agency environment.