Digital Marketing Specialist

The Suite

13d • $65,000 - $80,000

About The Position

The Suite is seeking a Digital Marketing Specialist to lead our organic social, content, and digital PR efforts. You’ll build our voice across LinkedIn and emerging channels, deliver results-driven SEO content, and forge relationships with media and podcasts as our organization evolves its digital presence. This is a unique opportunity for a motivated early-career marketer to step up and help shape our brand’s reach and story.

Requirements

• 1–3 years in social media, content marketing, PR, or related communications experience
• Exposure to social, writing, and outreach responsibilities; breadth valued over deep specialization.
• Strong writing skills across multiple formats (e.g., social, blog, web content).
• Comfortable following briefs and keyword/search-intent guidelines.
• Basic working knowledge of SEO (search intent and on-page fundamentals).
• Curiosity or experience with content discoverability in AI answer engines (AEO/GEO).
• Ability to interpret basic performance metrics and apply feedback.
• Some experience or willingness for direct media/press outreach; initiative valued.
• Experience with LinkedIn; open to learning new platforms.
• Basic CMS familiarity, or ability to learn new tools quickly.
• Regular use of AI tools for drafting, with attention to accuracy.
• Collaborative, coachable, and eager to grow into larger content and PR responsibilities.

Nice To Haves

• Podcast/guest booking outreach is a plus, not required.

Responsibilities

• Own and grow The Suite’s organic presence on LinkedIn and new platforms, maintaining a creative and consistent content calendar in lockstep with Brand & Design.
• Write and optimize content across blogs, landing pages, and solution overviews, leveraging keyword and performance data to drive discoverability in both search and AI answer engines (AEO/GEO) like ChatGPT and Perplexity.
• Lead in-house digital PR—press pitching, booking podcast guests, and pursuing byline placements—building relationships with targeted press and podcast contacts.
• Craft and produce marketing content in multiple formats (product guides, sales materials, videos, and web pages), collaborating cross-functionally to support launches and campaigns driving awareness and demand.
• Monitor and report monthly on organic performance—ranking, engagement, PR/podcast placements—translating insights into actionable content and outreach plans.
• Partner closely with the Marketing Communications Manager to ensure content aligns with brand voice and business priorities, and with the Director, Digital Marketing & Growth to refine SEO strategy and content needs.
• Stay ahead of emerging channels, testing new formats to ensure The Suite’s brand visibility grows as search and social landscapes evolve.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed