Digital Marketing Specialist

Leavitt Group • Salt Lake City, UT

2d • Hybrid

About The Position

GBS Benefits is expanding its Marketing team and is seeking an experienced, strategic Digital Marketing professional to own and advance our digital presence across channels. This role is critical to how we show up in the market — supporting growth, strengthening our brand, and helping our sales and client teams succeed. This is a full-time digital marketing role focused on execution, optimization, and measurable results. You will be responsible for launching, managing, and analyzing digital marketing initiatives across channels, with a focus on driving engagement, expanding brand reach, and delivering a positive return on investment. This role will also play a key part in strengthening and evolving GBS’s online presence and digital brand experience. You’ll work closely with Marketing leadership, collaborate with internal partners, and have meaningful ownership over how digital supports the business.

Requirements

• 3–7+ years of experience in digital marketing (B2B experience preferred)
• Hands-on experience with email marketing platforms including driving the email strategy, content creation, campaign execution and tracking. Includes working with our various business units and understanding their needs.
• Familiarity with website CMS platforms and digital asset management
• Experience using analytics tools (e.g., Google Analytics), SEMRush, and ActiveCampaign to inform decisions
• Comfort owning projects from concept through execution and reporting

Nice To Haves

• You’re both strategic and execution-oriented
• You enjoy digging into performance and improving results over time
• You communicate clearly and collaborate easily across teams
• You’re organized, proactive, and comfortable managing multiple priorities
• A bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, web, and paid/organic channels
• Manage and evolve email marketing efforts, including campaigns, journeys, and list segmentation for both client and prospect outreach
• Support website content and design, including generating and converting leads into clients, updates, and ongoing optimization in partnership with internal stakeholders
• Track and analyze digital performance (email, web, campaigns), including running a/b testing and analyzing ad spend ROI
• Translate data into insights and recommendations — not just reports
• Help establish best practices, benchmarks, and repeatable processes for digital marketing, and building systems that scale nationally
• Partner with the Social Media Specialist on content planning and alignment
• Collaborate with Sales, Client Services, and Leadership to support campaigns, initiatives, and key business priorities
• Ensure digital efforts align with GBS brand standards and broader marketing goals
• Stay current on digital trends, tools, and best practices
• Identify opportunities to improve efficiency, performance, and impact across channels
• Support additional marketing initiatives as needed

Benefits

• medical
• dental
• vision
• disability
• free fountain soda
• coffee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree