Digital Marketing Specialist - (Retail) Greater Chicago Area

Bunzl Distribution NA•Morton Grove, IL

1d•Hybrid

About The Position

The Digital Marketing Specialist is responsible for developing and executing digital marketing initiatives that drive demand, elevate brand visibility, and clearly communicate the Bunzl Retail Services value proposition across digital channels. This hybrid role reports directly to the Sr Marketing Director and works closely with the marketing team and cross-functional partners to support integrated, high-impact marketing initiatives. This role requires a strong balance of strategic thinking, hands-on execution, and data-driven optimization, along with a solid understanding of modern digital platforms and marketing technology.

Requirements

High school diploma or GED equivalent required
3+ years of experience in digital marketing, demand generation, or performance marketing
Systems proficiency using CRM and marketing automation tools like HubSpot and Microsoft Dynamics
Ability to prioritize workflows, multi-task and shift gears within a fast-paced environment while managing and executing multiple projects at the same time
Highly data-driven and technically fluent, with ability to leverage data to create reports and extract data to show sales and marketing metrics to share as needed within the organization
Basic understanding of graphic design, WordPress, Canva, project management tools, SEO, SEM, social media, and other marketing tools, video editing skills are a bonus
Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Nice To Haves

Bachelor’s degree in marketing or related field highly preferred

Responsibilities

Involved in planning, building, and optimizing multi-channel digital marketing campaigns (email, social, paid ads, etc.) to generate qualified leads and support business objectives.
Develop, execute, and optimize email marketing and marketing automation workflows using platforms such as Hubspot to nurture leads and drive pipeline progression.
Collaborate with Sales and CRM team to align lead handoff processes, maintain tracking in CRM (Microsoft Dynamics), including audience segmentation, lead scoring and attribution initiatives.
Coordinate with design and content teams to produce compelling creative assets and landing pages.
Analyze campaign and website performance using Google Analytics, Google Ads, SEMrush and other tools. Ability to translate insights into actionable optimization plans.
Maintain and update content in CMS platforms (WordPress) ensuring SEO best practices and UX basics are applied.
Light creative work when needed such as, creating graphics in Canva; basic short-form video editing, etc.