Digital Marketing Specialist

Faulk & Winkler • Baton Rouge, LA

7d • Hybrid

About The Position

Faulk & Winkler is hiring a Digital Marketing Specialist to sit at the intersection of marketing and communications execution, business development support, and CRM operations. This is not a role for someone who wants to hand tasks up the chain and wait for direction. This is a role for someone who sees what needs to happen, builds the system to make it happen, and takes pride in the results. You’ll work closely with our Marketing Director and directly support firm partners in developing initiatives and building programs. This hire will keep our marketing initiatives running efficiently, our business development pipeline organized, and our brand represented consistently across every channel we own.

About Faulk & Winkler
At Faulk & Winkler, we are committed to positively impacting the wellbeing of those we serve through strategic business and financial solutions. Our mission is to be the destination CPA and advisory firm in Louisiana, empowering people to solve complex problems and grow with confidence. Established in 1984, Faulk & Winkler is a Baton Rouge-based public accounting and advisory firm committed to providing practical solutions through close personal attention. Our people are our greatest asset — knowledgeable, approachable, and professional in everything we do.

Requirements

• 3–5 years of experience in marketing, communication, business development operations, or a similar role
• Experience managing social media across multiple accounts or brands
• Strong writing skills — you can write a proposal cover letter, a LinkedIn post, and an internal email with equal clarity
• Hands-on CRM experience — not just data management; you’ve built workflows and pulled reports
• Comfort with project coordination — you’ve managed vendors, tracked deadlines, and kept complex workstreams moving
• An eye for detail without losing sight of the bigger picture

Nice To Haves

• Experience with podcast or content production workflows is a plus, not a requirement
• Graphic design experience is a plus
• Professional services background preferred (accounting, consulting, legal, financial services) but not required

Responsibilities

• Manage social media presence to demonstrate subject matter expertise and promote firm culture across six accounts (two brands), including scheduling, community monitoring, and performance reporting
• Coordinate podcast logistics for two active shows: content planning, guest scheduling, pre-production prep, show notes, and distribution
• Support event planning and execution, including planning and invitation, presentation materials, on-site coordination, and follow-up
• Draft and manage new hire announcements, internal communications, and onboarding marketing materials
• Manage advertising and sponsorship design and deadlines and community involvement tracking
• Coordinate vendor relationships and marketing budget tracking
• Design, format, and schedule email marketing campaigns, newsletters, thought leadership alerts, and collateral materials
• Maintain the firm-wide editorial calendar and graphic assets to ensure deadlines are met across channels
• Coordinate with external contractors to manage production of assets and materials
• Manage website copy and design updates and coordinate with website vendors
• Coordinate with the Marketing Director to align CRM workflows with campaign and content strategy
• Connect the dots across referral sources, prospect engagement, and follow-up activity so no opportunity slips through the cracks
• Work with internal operations team to maintain CRM data integrity: contact records, pipeline stages, activity logging, and deal tracking
• Build and manage dashboards and reports that give partners and leadership clear visibility into business development activity
• Support HubSpot adoption across the firm — training staff, troubleshooting workflows, and ensuring the system is actually used
• Support the development, execution, and tracking of firm-wide initiatives
• Maintain a library of proposal templates, capability statements, and case study content
• Prepare and coordinate proposals: formatting, customization, tracking submissions and outcomes
• Support referral partner relationships: activity monitoring and tracking in HubSpot
• Support event-based business development: coordinating attendance, materials, follow-up sequences
• Identify and flag pipeline gaps or stalled opportunities for leadership attention
• Assist in supervision of part-time marketing intern, assigning tasks and reviewing work
• Act as the operational hub for the marketing function — the person who keeps all the plates spinning

Benefits

• A Marketing Director who will give you clear direction and get out of your way
• Direct visibility with firm partners and leadership
• The chance to build systems that didn’t exist before — and put your name on them
• A firm that’s serious about becoming the destination CPA and advisory firm in Louisiana — and needs you to help get there

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed