Digital Marketing Specialist

The Parking Spot • Chicago, IL

4d • $60,000 - $70,000 • Hybrid

About The Position

The Parking Spot, a leader in near-airport parking with over 25 years in business and more than 40 locations nationwide, is seeking a Digital Marketing Specialist. The company prides itself on its Employee Ownership Program, fostering a culture of support, innovation, and camaraderie. With a nationwide presence and a small-business feel, The Parking Spot offers numerous opportunities for career growth by leveraging people and technology to deliver superior products and solutions.

This role is a full-time position based in downtown Chicago, offering a hybrid work experience (3 days in-office, 2 days remote). The Digital Marketing Specialist will report to the Vice President of Digital Marketing, providing a unique opportunity to gain insight into top-level digital marketing strategy while executing day-to-day tasks. The position combines creative production, copywriting, and project management, with a significant focus on email marketing. Responsibilities include creating email campaign assets and copy, contributing creative for paid media, supporting content for generative engine optimization (GEO), and managing campaign timelines and performance.

Requirements

• 2–4 years of experience generating creative assets for digital marketing campaigns
• Hands-on proficiency in design tools (Photoshop, Illustrator, Canva, Figma, etc.), as well as emerging creative AI tools
• Experience building and deploying emails in an ESP, preferably Salesforce Marketing Cloud; basic HTML/CSS for email template customization
• Working knowledge of ad platform creative specs (Google Ads, Meta, etc.)
• Understanding of performance metrics and how creative decisions impact Open Rates, CTR, CVR, and CPA/ROAS
• Strong eye for design and brand consistency, balanced with a data-driven, test-and-learn mindset
• Excellent organizational skills and ability to manage multiple concurrent asset requests/deadlines
• Experience working cross-functionally between commercial teams

Responsibilities

• Generate on-brand creative assets and templates for email campaigns, then build and deploy those emails directly in our ESP (Salesforce Marketing Cloud)
• Write email copy - subject lines, preview text, body copy, CTAs - that's on brand and built to convert, partnering with Brand Marketing on tone while owning the final version that goes out
• Manage the end-to-end execution of email campaigns: planning, segmentation, QA, scheduling, and post-send analysis
• Own the email promotional calendar and coordinate with cross functional teams (Revenue Management, Sales, Brand) to align send timing with business priorities
• Run A/B tests on subject lines, copy, and creative to continually improve performance
• Design and produce creative assets for paid social, display, and programmatic campaigns (Google, Meta, etc.), adapted across platform specs and formats
• Partner with the Paid Media team to understand campaign goals and audience insights that inform creative decisions
• Support our content strategy behind GEO (generative engine optimization), helping to ensure our brand is surfaced and represented accurately by AI-powered search and assistance
• Publish website content with GEO/SEO best practices in mind
• Own creative-level performance metrics across email and paid (CVR, CPA, ROAS) and translate results into actionable next steps
• Maintain a test-and-learn calendar to combat creative fatigue and keep campaigns fresh
• Maintain and organize a shared creative asset library with Brand Marketing

Benefits

• Participation in and financial benefit from our shared employee ownership program
• Hybrid work experience in downtown Chicago (typically 3 days in-office, 2 days remote)
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Annual discretionary bonus program
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed