Digital Marketing Specialist

Sorren • Meridian, ID

6d

About The Position

The Digital Marketing Specialist will plan, execute, and measure inbound digital marketing campaigns that support Sorren’s growth goals. This role is responsible for managing campaign execution across paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies, while also owning HubSpot setup, tracking, workflows, attribution, and reporting. The ideal candidate brings strong B2B marketing experience, excellent writing and project management skills, and the ability to translate ideal client profiles and buyer pain points into targeted campaigns that generate qualified leads and demonstrate measurable ROI.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of B2B marketing experience.
• Strong HubSpot and WordPress experience required.
• Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting.
• Excellent writing, editing, communication, and project management skills.
• Ability to manage multiple campaigns and stakeholders at once.

Nice To Haves

• Experience in professional services, accounting, advisory or financial services preferred.

Responsibilities

• Develop and execute inbound digital campaigns that generate qualified leads for Sorren’s core and specialty service lines.
• Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
• Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
• Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
• Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.

Benefits

• Generous paid time off
• Comprehensive medical, dental, and vision coverage, plus life and disability insurance
• 401(k) retirement savings plan
• Paid holidays, including a firmwide winter break (December 24 – January 1)
• Paid parental leave (available after one year of service)
• Mentorship and career development programs
• CPA exam support to help you succeed on the path to licensure
• Firm-sponsored events and spontaneous team activities
• Celebrations to mark milestones like the end of busy season and the holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level