Digital Marketing Specialist

Champions Group Holdings • Brea, CA

5d • Onsite

About The Position

Champions Group is looking for a driven Digital Marketing Specialist to support our growing digital marketing function. In this role, you’ll administer key digital marketing platforms, lead AI-powered speed-to-lead integrations across digital channels and contribute to performance optimization efforts that improve lead quality, response speed, and business outcomes. This is a great opportunity for someone who thrives in a fast-paced environment, enjoys working across multiple platforms, and can connect the dots between digital marketing performance and broader business priorities.

Requirements

• 2–3 years of digital marketing experience
• Detail-oriented with strong project management skills and follow-through
• Strong communicator with the ability to work across multiple levels of the organization
• Comfortable managing shifting priorities in a fast-paced environment
• Analytical mindset with reporting experience
• Ability to understand the broader digital marketing ecosystem — recognizing how individual components affect performance both within and outside their direct scope, and escalating to the appropriate stakeholders when needed

Nice To Haves

• Experience with Google Ads, Google LSA, Google Analytics, and AI speed-to-lead platforms a plus

Responsibilities

• Serve as the digital marketing SME for AI integrations, maintaining a deep understanding of performance trends, benchmarks, and business impact across platforms
• Configure and launch AI speed-to-lead integrations with relevant digital marketing platforms (LSA, Yelp, HomeAdvisor, etc.)
• Conduct thorough testing to ensure proper setup prior to go-live
• Partner with divisional marketing leads to build and launch SMS marketing campaigns, ensuring proper configuration, performance analysis, and ongoing recommendations
• Collaborate with vendor contacts to resolve issues and implement campaign enhancements
• Partner directly with Google LSA representatives to analyze performance trends, troubleshoot account issues, influence ranking factors, and execute optimization strategies that maximize qualified lead generation and market competitiveness.
• Report on key LSA performance metrics including call answer rates, message response rates, and lead volume
• Audit speed-to-lead integrations regularly to ensure proper connectivity and remediate issues as they arise
• Train call center teams on responding to LSA message leads and proper lead grading
• Maintain a deep understanding of market-level LSA competition, identifying emerging trends, competitive threats, and optimization opportunities to maximize ad prominence and qualified lead generation.
• Administer and maintain secure access to all digital platforms
• Support the onboarding and verification of new marketing accounts, including Google Ads, Local Services Ads (LSA), and Google Business Profiles (GBP).
• Coordinate with internal stakeholders to obtain required legal documentation and serve as the primary liaison with Google throughout the verification process.

Benefits

• Health insurance: Comprehensive medical, dental, and vision coverage
• Retirement plan: 401(k) with company match
• Paid time off: Generous vacation, holidays, and sick leave
• Training and development: Ongoing opportunities for professional growth and advancement
• Company culture: A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed