Part-Time Digital Marketing Specialist (Remote – EST)

MyHR Partner, Inc • Lebanon, PA

8d • $25 - $32 • Remote

About The Position

As our part-time Digital Marketing Specialist at Lancaster Products, you'll lead marketing for an industrial manufacturer in Lebanon, PA from a fully remote home base anywhere in the Eastern time zone. This is a hands-on role for someone who can execute, optimize, and help evolve our digital marketing efforts. Lancaster Products builds mixing and material processing equipment for a variety of industries. To support our Marketing Manager, we are seeking a hands-on, part-time Digital Marketing Specialist to support campaign planning & execution, content development, and ongoing marketing initiatives. The ideal candidate has experience in industrial or B2B marketing and can translate strategy into effective, measurable campaigns.

Requirements

• Proven ability to execute campaigns – not just plan them
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Pipedrive)
• Strong writing and content development skills for technical audiences
• Working knowledge of SEO, email marketing, and paid digital advertising
• Analytical mindset with experience using tools like Google Analytics
• The ability to be a self-starter who can manage projects independently in a part-time, remote role
• Availability within a 9am-5pm ET window for meetings
• Hands-on social media management, especially LinkedIn, including a working understanding of how the algorithm behaves

Nice To Haves

• Experience in industrial, manufacturing, engineering, or technical markets strongly preferred
• A degree in marketing, communications, or writing is preferred
• Occasional availability to come onsite a plus!

Responsibilities

• Execute digital marketing campaigns across email, web, and social channels
• Develop and refine campaign assets (emails, landing pages, ads, etc.)
• Create and edit content aligned with technical/industrial audiences, including our monthly newsletter, website copy, brochures, white papers, and case studies
• Coordinate and publish content on website and social platforms (especially LinkedIn)
• Track, analyze, and report on campaign performance (KPIs, conversions, ROI)
• Support SEO and paid media efforts (Google Ads, LinkedIn Ads, etc.)
• Collaborate with internal stakeholders to generate new campaign ideas
• Maintain brand consistency across all digital channels
• Manage and optimize marketing automation workflows (e.g., HubSpot, Marketo, etc.)
• Leading and coordinating outside marketing consultants and creative partners

Benefits

• Fully remote work, anywhere in the Eastern time zone
• A flexible part-time schedule of roughly 15–25 hours/week availability between 9:00 and 5:00 pm EST
• $25–$32 per hour, based on experience
• Real ownership of a brand with a lot of untapped room to grow
• The potential to grow into a full-time role if the fit is right and the work is there

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: Associate degree