Digital Marketing Specialist

Good Place Holdings • Tallmadge, OH

3d • Onsite

About The Position

Are you passionate about digital marketing, data, and creating exceptional online experiences? Do you enjoy finding better ways to connect with customers through websites, email marketing, and analytics? At SDMyers, you'll be part of a purpose-driven organization where your ideas matter, your growth is encouraged, and your work directly contributes to helping electric utilities keep the power on for millions of people. We're looking for a Digital Marketing Specialist who enjoys combining creativity with technology and analytics to improve customer engagement and drive business growth. Whether you're optimizing a website, launching an email campaign, or uncovering insights from marketing data, you'll play a key role in shaping our digital marketing strategy.

Requirements

• Loves learning new technology.
• Enjoys solving problems.
• Thinks proactively and brings solutions.
• Has excellent attention to detail.
• Enjoys working with both creative projects and data.
• Communicates well with teammates across the organization.
• Takes ownership of projects from start to finish.
• Has humility, integrity, curiosity, and a growth mindset.
• Wants to continuously improve both personally and professionally.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• Experience with WordPress or other content management systems.
• Experience with email marketing platforms such as ActiveCampaign, HubSpot, Mailchimp, or similar.
• Familiarity with Google Analytics and digital marketing reporting.
• Basic understanding of SEO best practices.
• Comfortable learning new marketing technologies.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with HTML/CSS or CRM systems is a plus but not required.

Responsibilities

• Managing and updating our WordPress website with engaging, accurate content.
• Building landing pages, blog posts, and other website content.
• Improving website performance, user experience, and SEO.
• Researching new website capabilities and recommending improvements.
• Coordinating with external web developers and hosting partners on technical updates and enhancements.
• Ensuring content is accurate, current, and aligned with company branding.
• Design and launch email campaigns and automated customer journeys.
• Create engaging email templates and nurture campaigns.
• Segment audiences and maintain a healthy contact database.
• Monitor campaign performance including: Open rates, Click-through rates, Deliverability, Engagement metrics.
• Continuously improve campaigns through testing and optimization.
• Track marketing performance across websites, CRM, email, and sales systems.
• Monitor lead generation from first interaction through closed business.
• Build dashboards and reports for campaigns, website traffic, landing pages, and digital engagement.
• Analyze trends and identify opportunities to improve marketing effectiveness.
• Present meaningful recommendations that help increase conversions and marketing ROI.

Benefits

• We invest in our people, encourage innovation, celebrate continuous learning, and strive to create a workplace where employees can do their best work while growing both professionally and personally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree