Digital Marketing Specialist – Mercy College

Mercy Health BSMH•Toledo, OH

About The Position

The Digital Marketing Specialist supports strategic marketing initiatives that serve mission-driven needs for Higher Education Institutions (HEIs). This role manages day to day website maintenance; creates social media content and coordination with cross-functional units, writes and edits blogs and e-newsletters, consults on digital strategy and develops alumni communications. This role creates, shares and manages timely, informative, and engaging content that clearly communicates the commitment to excellence in teaching and learning in health care. Under the supervision of the director, the Digital Marketing Specialist works on both technical and creative content to support all facets of the HEIs mission.

Requirements

Bachelors Degree in Communications, Marketing, Public Relations or related degree (required)
Minimum 1-3 years recent experience marketing and communications (in higher education, preferred)
Computer systems related to higher education
Demonstrate technical skill with student information systems/databases
Attention to detail
Acceptance of authority
Critical thinking
Communication with guests
Teamwork
Conflict resolution
Active listening
Relationship building
Knowledge of website management tools, web analytics and SEO.
Proficiency with web content management systems.
Knowledge of general practices, methods and procedures related to social media platforms.
Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential.
Knowledge of Adobe platforms and demonstrated design and graphics experience.
Photography or video editing skills, and desktop publishing experience.

Nice To Haves

Working knowledge of AP Style as preferred editorial style.
Prior experience in higher education or nonprofit organizations.

Responsibilities

Maintains, develops and updates content for the HEIs public-facing websites. Ensures all website content remains consistent with BSMH brand and style guidelines and is optimized for the user experience.
Serves as the social media specialist to create, share and leverage story reach via Facebook, Instagram, YouTube, Twitter, LinkedIn and other platforms as part of a robust social media strategy.
Participates in communications and story content planning with the director to support academic program marketing; diversity, equity and inclusion initiatives; student recruitment, success and retention; internal communications; faculty research and recognition; and alumni engagement.
Collaborates with the alumni relations and development staff to identify, cultivate, solicit and steward our alumni as partners, advocates, and investors. Achieves alumni engagement goals by building relationships with and developing content for alumni that will enhance the future of the HEIs.
Proactively plans and implements PR efforts to enhance the HEIs reputation by collaborating with leadership to initiate meetings with faculty and staff members for proactive placement in national and local traditional and nontraditional news outlets.
Develops and manages production of e-newsletters and supports emerging digital communications; collaborates with staff and faculty to generate content ideas; schedule and conduct interviews; recommends photography, videography and art as required; edit stories.
Partners with marketing team, faculty/staff and others on design and content of electronic and web-based publications to maximize impact.
Develops and implements strategies to promote the image of the HEIs and/or programs by using market research data to determine the most effective techniques and approaches for reaching target audiences.
Assists the director with writing, editing, marketing initiatives and strategic communications initiatives.
Monitors outcomes and measures effectiveness of digital tools across platforms.