Digital Marketing Specialist - Modesto, CA

Save Mart Supermarkets•Modesto, CA

7d•Onsite

About The Position

The Digital Marketing Specialist is responsible for the end-to-end execution of digital marketing programs across email, push notifications, paid media, and retail media channels. Reporting to the Director of Digital Marketing & Retail Media, this role serves as a key operational partner to internal stakeholders and external vendors, ensuring that all digital programs are delivered accurately, on schedule, and in alignment with business objectives. This position requires a highly organized, detail-oriented professional who can flex and manage multiple workstreams simultaneously while maintaining a high standard of quality across all digital touchpoints.

Requirements

Demonstrated experience with email marketing and push notification platforms (e.g., Mailchimp, Airship, or equivalent)
Experience with A/B testing methodologies and content calendar management
Strong proofreading and copywriting skills with exceptional attention to detail
Proven ability to manage multiple projects and deadlines in a fast-paced environment
Strong written and verbal communication skills, including experience developing business-facing communications
Proficiency with project management platforms, analytics tools, and Microsoft Office Suite or Google Workspace
Knowledge of digital design concepts by channel
4 Year/Bachelors Degree and/or equivalent experience/training in Marketing, Communications, Business, or a related field
2 minimum years experience in digital marketing, marketing operations, or a related discipline
Must be able to work overtime when needed

Nice To Haves

Familiarity with paid media platforms (e.g., Meta Ads, Google Ads) and/or retail media program execution
Proficiency in analytics tools such as Google Analytics or similar platforms
Experience working cross-functionally with merchandising, e-commerce, or creative teams
Exposure to digital event billing or vendor management processes
Experience in grocery, retail, or a related industry

Responsibilities

Proof and quality-check all digital creative assets — including copy, visuals, emails, ads, and landing pages — to ensure accuracy, brand consistency, and compliance prior to publication.
Identify discrepancies and coordinate with the appropriate teams to resolve issues before content goes live.
Maintain and manage content calendars across digital channels, ensuring timely delivery of campaigns and evergreen content.
Draft and distribute internal program communications to keep cross-functional business partners informed on timelines, initiative details, and deliverables.
Proof email campaigns, ensuring content accuracy and adherence to brand standards.
Schedule and manage push notifications, website content, and landing pages across digital platforms.
Coordinate and schedule A/B tests for email and push notification campaigns; pull reporting and present findings to inform channel strategy and optimization.
Coordinate digital programs from initiation through completion, including planning, cross-functional coordination, execution, and post-program reporting.
Partner with the merchandising organization to align marketing campaigns with product assortment, promotions, and key selling moments, and collect all necessary information to support digital execution.
Coordinate timelines, deliverables, and approvals across multiple internal teams and departments, proactively identifying and resolving calendar conflicts.
Serve as a primary point of contact for vendors and third-party partners, cultivating strong working relationships and ensuring smooth project execution.
Collect required assets, specifications, and information from external partners to support the execution of digital events.
Manage billing and invoicing processes associated with digital events and external partnerships, ensuring accuracy and timely processing.
Pull, compile, and distribute performance reports across digital channels (email, push, web, paid media, etc.) on a regular and ad hoc basis.
Review reporting and note nuances and actionable insights for internal stakeholders and marketing team.
Track campaign performance, flag anomalies, and identify opportunities for optimization.
Maintain reporting documentation and dashboards to support ongoing visibility into channel performance.