Digital Marketing Specialist

Tactical Distributors•Virginia Beach, VA

25d•Onsite

About The Position

Tactical Distributors is seeking a Digital Marketing Specialist to manage and optimize the full performance marketing ecosystem. This role involves owning paid media strategy and execution across various channels, managing product feeds for e-commerce platforms, leading technical SEO efforts, overseeing email and SMS marketing, and providing detailed analytics and forecasting. The ideal candidate is data-driven, focused on revenue growth and efficiency, and comfortable operating in a fast-paced environment. This is an on-site position in Virginia Beach, VA.

Requirements

4+ years in ecommerce performance marketing.
Proven experience managing high-spend paid media accounts.
Deep expertise in Google Ads and Performance Max.
Hands-on experience with Google Merchant Center and product feeds.
Strong working knowledge of Semrush and Google Search Console.
Experience with Microsoft Advertising and expanding into new channels.
Solid understanding of SEO, backlinking, and technical site health.
Experience with email segmentation and lifecycle marketing strategy.
Strong analytical mindset with the ability to move fast and make decisions.
Comfortable owning revenue targets.
Ability to test constantly and iterate quickly.
Ability to zoom out to strategy and zoom in to execution.
Thrives in a fast-moving, no-hand-holding environment.

Responsibilities

Own and optimize all paid acquisition channels: Google Ads (Performance Max, Search, Shopping), Google Merchant Center, Meta Ads, Microsoft Advertising, Reddit Ads, Shop Campaigns, and emerging platforms.
Develop and execute budget allocation and scaling strategies for paid media.
Manage campaign structure, bidding, and targeting, and conduct creative testing in partnership with design and content teams.
Monitor and optimize daily performance across all paid channels.
Own Google Merchant Center performance and health, optimizing product titles, descriptions, attributes, and categorization.
Improve feed structure for various advertising platforms and troubleshoot feed errors.
Align feed strategy with SEO and overall performance goals.
Lead all SEO efforts with a strong technical foundation, including Semrush and Google Search Console workflows.
Monitor indexing, crawlability, and site health, and manage the backlink profile.
Build and execute backlinking initiatives and identify keyword opportunities and content gaps.
Lead AI search optimization strategy across emerging platforms.
Optimize product and collection content for AI-driven discovery.
Ensure structured data and on-site content support AI indexing.
Stay ahead of search trends and adapt quickly.
Ensure email and SMS marketing follows platform rules and compliance standards.
Oversee segmentation strategy for lifecycle marketing.
Partner with the email team to improve performance, Average Order Value (AOV), and retention.
Align paid acquisition with retention flows for full-funnel performance.
Track and report on key KPIs including Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), AOV, and Lifetime Value (LTV).
Build monthly performance reports and forecast revenue and scaling opportunities.
Use data to guide budget decisions and campaign direction.