Spécialiste en marketing numérique / Digital Marketing Specialist

Dexterra•Montreal, QC

28d

About The Position

Dana Hospitality is seeking a Digital Marketing Specialist to lead our digital presence across social media, web, and app platforms for our McGill University dining halls, retail outlets, and catering services. The ideal candidate is a creative, data-driven storyteller with a strong visual eye and an instinct for engaging content. You will own our Instagram strategy, maintain our website and apps, and produce compelling copy and visuals that connect with our campus community. This role requires someone who can analyze performance data, adapt their strategy accordingly, and consistently deliver fresh, high-quality content.

Requirements

Bachelor’s degree or diploma in marketing, digital media, creative writing, new media, communications, or a related field.
Bilingual French and English (conversational French or higher required; work is primarily conducted in English).
Proven experience managing social media accounts, particularly Instagram, with a strong portfolio of content.
Strong skills in photography, video editing, and visual content creation.
Excellent copywriting skills with the ability to adapt tone and voice for different audiences and platforms.
Proficiency with content creation and scheduling tools (e.g., Canva, Adobe Creative Suite, Buffer, CapCut, etc.).
Experience with website content management systems and basic web updates.
Analytical mindset with experience using social media analytics and reporting tools.
Creative thinker and strong visual storyteller with a keen eye for design and detail.
Proficiency with Microsoft Office and ClickUp or similar project management tools.

Nice To Haves

Experience in hospitality, food services, or a university environment considered an asset.

Responsibilities

Manage and grow the Dana Hospitality Instagram account, including content planning, creation, scheduling, and community engagement.
Develop and execute a content strategy that aligns with brand objectives, seasonal campaigns, and campus events.
Create high-quality visual content including photography, short-form video, reels, and stories.
Write compelling, on-brand copy for social media posts, captions, campaigns, and promotional materials.
Stay current with social media trends, platform updates, and best practices to keep content fresh and relevant.
Maintain and update the company website and apps with accurate, engaging, and up-to-date content.
Ensure a consistent brand voice and visual identity across all digital platforms.
Collaborate with internal teams to ensure menus, promotions, and event information are reflected online in a timely manner.
Track and analyze social media and other metrics to inform content strategy.
Generate monthly reports on key performance indicators, engagement, reach, and campaign results.
Use data insights to make informed decisions, optimize content, and adapt strategies for continuous improvement.
Write and edit copy for a variety of use cases including digital campaigns, email communications, signage, and internal materials.
Contribute creative ideas for campaigns, activations, and storytelling that resonate with a university audience.
Edit and produce video content for social media and digital platforms.