Digital Marketing Specialist

Altorfer CAT•Cedar Rapids, IA

3d•Onsite

About The Position

The Digital Marketing Specialist develops and executes digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions. This role manages digital advertising, email marketing, website content, marketing automation, social media, and search engine optimization initiatives. Working closely with internal stakeholders, the specialist helps plan and implement campaigns that support equipment sales, rental, parts, and service growth. The position analyzes campaign performance and customer data to identify opportunities for continuous improvement and maximize marketing effectiveness. Success in this role requires a blend of creativity, analytical thinking, project management, and strong collaboration across teams.

Requirements

3-5 years of experience in developing and implementing digital marketing strategies
Strong proficiency in Google Analytics and Google Ads
Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses’ success
Critical thinker and problem-solver
Strong analytical skills
Experience in agency relationships and management
Highly creative yet process-driven and relies on data to make decisions
Strong project management skills and experience working in a deadline driven work environment
Proven experience evaluating and negotiating media placements
Team player
Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies
Compliance is a condition of employment and is considered an element of job performance
Maintain HIPAA confidentiality
Positive attitude and desire to work as a team player, yet also able to work independently and with limited supervision at times
Must be team oriented and willing to adapt to change.
Must have a valid driver’s license (Motor Vehicle Report will be performed on final candidate).

Responsibilities

Assist in marketing responsibilities that support the company’s growth and development plans, overall image, and brand enhancement, build preference and awareness, improve customer experience.
Manage the company’s websites including Altorfer.com, Altorferag.com and CatRentalStore.com
Oversee Livechat, Hubspot and other digital marketing tools
Manage the company's social media strategy on Facebook, Instagram, Youtube, Twitter, TikTok, etc.
Implement paid social media advertising
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns
Decide on appropriate placement of ads and what content will reach customers
Research advertising trends, competitors’ pricing, and products
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic and Google Analytics
Scale campaigns to maximize ROI
Monitor project status and budget
Collaborate with other team members for strategic communications, creative services, social media and digital media planning and execution in support of marketing objectives.
Execute keen attention to detail to identify inconsistencies and inaccuracies
Processes and files invoices properly and accurately
Other duties may be assigned