Digital Marketing Specialist

Berkeley College•Woodland Park, NJ

1d•Onsite

About The Position

Berkeley College is seeking an innovative, creative, and data-driven Digital Marketing Specialist to oversee the day-to-day execution of the College's digital marketing initiatives. This role is responsible for managing a digital ecosystem, including integrated campaign execution, social media management, digital advertising coordination, analytics, reporting, and emerging AI-powered marketing technologies, and website content support. The ideal candidate is passionate about digital marketing, thrives in a collaborative environment, and combines creativity with analytical thinking to develop engaging campaigns that strengthen brand awareness, support enrollment, and drive measurable results.

Requirements

2–4 years of professional digital marketing experience.
Experience managing organizational social media platforms.
Knowledge of paid digital advertising and PPC campaign workflows.
Experience using social media management and scheduling platforms.
Working knowledge of: Google Analytics, Meta Business Suite, LinkedIn Campaign Manager
Excellent written, verbal, and presentation skills.
Ability to manage multiple projects in a fast-paced, collaborative environment.
Proficiency in Microsoft Office Suite.

Nice To Haves

Higher education marketing experience.
Knowledge of SEO, website optimization, and CMS platforms.
Familiarity with Canva, Adobe Creative Suite, or similar creative software.
Experience utilizing AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Adobe Firefly, Google Gemini, or similar) to support content development, campaign optimization, reporting, and workflow efficiency.
Demonstrated ability to evaluate and responsibly implement emerging marketing technologies while maintaining brand standards, accessibility, data accuracy, and ethical marketing practices.

Responsibilities

Serve as the day-to-day subject matter expert for Berkeley College's digital marketing ecosystem, proactively identifying opportunities to optimize campaign performance, improve user engagement, and advance institutional marketing objectives.
Execute integrated digital marketing campaigns across paid, owned, and earned media channels.
Coordinate campaign timelines, creative assets, approvals, and deployment schedules.
Leverage AI-powered tools to enhance content creation, campaign optimization, reporting, workflow automation, and operational efficiency.
Research and recommend emerging digital marketing technologies and AI solutions that improve campaign performance and audience engagement.
Manage institutional social media platforms.
Develop and maintain a comprehensive social media content calendar.
Create, schedule, publish, and optimize engaging organic content.
Monitor audience engagement and respond appropriately in collaboration with internal stakeholders.
Identify emerging social media trends and recommend innovative content opportunities.
Support live event coverage, experiential marketing initiatives, and campus events through digital storytelling.
Coordinate daily workflows with digital advertising and PPC agency partners.
Monitor campaign implementation, pacing, creative rotations, and performance.
Monitor digital marketing performance using Google Analytics, social media insights, and advertising platforms.
Prepare weekly, monthly, quarterly, and campaign-specific performance reports and dashboards.
Maintain organized project documentation, campaign calendars, and digital marketing workflows.
Manage multiple priorities while meeting project deadlines.
Oversee and manage Marketing and Communications Internship cohorts and part-time marketing staff.
Other duties as assigned by the Senior Director of Marketing and Communications.