Digital Marketing Specialist - Social Media & Content

Toyota Motor Corporation•Brossard, QC

1d•CA$79,400 - CA$104,300•Hybrid

About The Position

Toyota Canada Inc. (TCI) is seeking a Digital Marketing Specialist with a focus on Social Media & Content to join their Marketing team. This full-time role reports to the Manager of Digital Marketing and requires the selected candidate to be the subject matter expert for social media & content within TCI. The specialist will manage the day-to-day social activities (content & media) for both Toyota and Lexus across all social platforms and will also be responsible for managing content creation for the Toyota.ca blog.

Requirements

College Diploma or University Degree preferably in Marketing or related discipline
Minimum 4 years of relevant work experience
Knowledge and understanding of current and emerging digital/social media platforms is required
Excellent written and oral communication skills
Strong interpersonal and presentation skills
Demonstrated project leadership experience, with strong organizational and negotiating skills
Ability to work across the organization to build alignment and consensus on key initiatives
Detail-orientation and ability to multitask efficiently
Self-motivated with ability to start and complete projects with limited to no supervision
Proven ability to initiate & improve work processes to increase efficiency
Commitment to delivering exceptional customer experiences

Responsibilities

Day to day lead for social media management and content development for Toyota & Lexus.
Work closely with Digital Manager to build strategy, and execute social and content initiatives that will support key product launches, sales objectives and retention objectives.
Develop Social Media strategy and lead the charge in execution of social media management.
Manage, monitor, create and execute campaigns across social media platforms such as Meta, Facebook, Instagram, Snapchat, TikTok & YouTube.
Delegate roles amongst team to provide engaging content with a strong brand voice for social media channels and synergy among all platforms.
Understand social metrics using tools such as Falcon and Sysomos.
Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance.
Manage analytics, reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making.
Provide engaging content with a strong brand voice for social media channels and execute daily posts staying current on what’s trending online and what people are talking about.
Be an expert in digital communication and social media subject matter expert by staying abreast of and maintaining a deep knowledge of social media trends, strategies, platforms, tools, best practices, etc., helping define future strategies and what’s next for the brand.
Work with agencies, vendors and TCI marketing teams to develop monthly content calendar for all social media platforms.
Contribute with creative ideas on how to leverage social media to help achieve business and communications objectives.