Digital & Social Media Marketing Specialist

Kinetic Edge Physical Therapy•Pella, IA

1d•$40,000 - $55,000•Hybrid

About The Position

At Kinetic Edge Physical Therapy, we passionately pursue our mission to transform lives and restore hope through movement. With clinics across Iowa, we combine clinical expertise with a passion for people, helping our clients move better, feel better, and live better. Our culture is built on trust, positivity, growth, and fun. We’re growing, and we’re looking for someone creative and strategic to help us tell our story. We’re seeking a Digital & Social Media Marketing Specialist to elevate our brand presence across all digital platforms and strengthen our connection with the communities we serve. This individual will work closely with the marketing team and clinic leaders to craft compelling content, manage our online and offline brand presence, and drive new client growth through creative, data-driven strategies. This is a hybrid position based in Pella, Iowa, with the expectation of working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule once fully trained.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field or relevant experience
Proven experience with Meta Ads and knowledge of marketing funnels
Experience managing and updating websites (WordPress or similar platforms preferred)
Understanding of lead generation and follow-up best practices
Basic understanding of Canva, Adobe Creative Suite, or similar tools
Familiarity with CoSchedule, ActiveCampaign, ClickFunnels, Wordpress, Google Analytics, and SEO
Excellent copywriting and visual storytelling skills
Strong project management and organizational abilities
Comfortable managing internal and external events
A self-starter with a team-oriented mindset and a passion for making a difference

Responsibilities

Develop and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
Build and execute marketing funnels that drive awareness, leads, and conversions
Create, manage, and optimize Facebook Ads campaigns, including audience targeting, creative development, A/B testing, and performance tracking
Maintain a consistent and strategic content calendar using CoSchedule
Plan, design, and publish creative content (graphics, videos, blog posts, captions)
Execute targeted email campaigns using ActiveCampaign
Manage and maintain the Kinetic Edge website, ensuring content is current, accurate, and optimized for SEO
Monitor and follow up on leads generated through website form fills, coordinating with clinic teams to ensure timely responses and lead conversion
Track and analyze performance metrics to refine digital marketing strategies
Coordinate with clinic teams to highlight patient success stories, staff culture, and community involvement
Plan and execute events including career fairs, company parties, open houses, and community engagement opportunities
Collaborate with local television stations to promote events and initiatives