Digital Marketing Specialist– Search & Paid Media

Traffic and Parking Control Co• US,

2h•$65,000 - $75,000

About The Position

Reporting to the Sr. Digital Marketing Manager, this position is responsible for supporting and executing digital marketing initiatives that drive demand generation and business growth. The primary focus of this role is search marketing, including paid search advertising (Google Ads, Microsoft Ads) and search engine optimization (SEO), while also supporting broader paid media efforts such as social, display, and remarketing campaigns. The ideal candidate has strong hands-on experience with Google Ads, a data-driven mindset, and the ability to adapt to evolving digital marketing channels, including emerging AI-powered search and advertising platforms.

Requirements

Professional and positive attitude, with an energetic work ethic
Builds relationships, collaborative team player, able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks
Self-motivated, organized, detail-oriented and able to act independently
Ability to adapt to changing priorities and anticipate workflow
Strong interpersonal skills with coworkers and management
Strong, effective organizational and communication skills with a meticulous eye for detail
Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on-the-job experience
Minimum of 3 years of experience in digital marketing with a strong emphasis on paid search and search engine marketing (SEM and SEO).
Familiarity with Answer Engine Optimization (AEO) and ability to evaluate and implement AI-powered tactics and tools.
Prior experience using marketing software, such as HubSpot
Proficiency with Google Ads, Google Analytics, Google Search Console, and related digital marketing tools (SEMRush, Microsoft Ads, Meta Ads)
Proficiency in Microsoft Office suite: Excel, Word, PowerPoint and Outlook
Prior experience working in a fast-paced, team-based environment

Responsibilities

Execute, manage and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid search, SEO, and other web digital marketing strategies.
Manage, implement and optimize paid search campaigns, including strategy, execution, optimization, and reporting.
Implement and support organic SEO strategies to improve search visibility, qualified organic website traffic, and lead generation.
Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display, and remarketing tactics.
Explore and evaluate emerging opportunities in search marketing, including Answer Engine Optimization (AEO), AI-powered search experiences, and evolving advertising platforms.
Collaborate with internal teams and external partners to support website, paid media and other digital marketing consolidations and enhancements.
Stay current on industry trends, best practices, and emerging technologies to support continuous improvement and innovation.
Support broader digital marketing activities as business needs evolve and perform all other duties as assigned.
Assist with data source integrations and support standards for data governance, tracking, and compliance.
Support the digital marketing team by executing other miscellaneous tasks as needed.
Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out.
Perform all other duties as assigned.